How to Get Ahead: Lie, Cheat and Steal. The Secret Science Behind Big Data And Word Of Mouth. Editor’s note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On.
Follow him on Twitter @j1berger. Why do some companies, products and services get more word of mouth than others? The Lesson from George Zimmer's Firing: Keep Control.