5 Social Media Monitoring Tools to Help Listen to Your Audience. Hootsuite sur Twitter : "Do you know all the different types of social media? Test your knowledge: Blog.hootsuite. One of our favorite quotes, provenance unknown, is “You don’t really understand something unless you can explain it to your grandmother.”
But how many of us tried explaining social media to non-users, such as our older relatives, or even the C-suite of our companies, and failed to do justice to all its benefits? The challenge is underestimated, since the definition of social media is in the state of constant flux. Nowadays, no type of social media is completely isolated from others, as major networks adjust their functionalities to offer more services to their users—recent examples of this include Facebook’s announcement of Place Tips, as well as Pinterest’s acquisition of new advertising technologies.
To help you distinguish different types of social media, we highlighted the primary capabilities of different online services, and illustrated each with examples of major players. Relationship networks. Les 7 réseaux sociaux à surveiller. Face aux mastodontes Facebook et Twitter, l’inventivité de certains entrepreneurs a toujours été en ébullition pour créer le réseau social de demain : un réseau facile d’accès, à fort potentiel, tant sur le plan économique que médiatique… Mais la formule n’est pas si facile à trouver… En effet, Twitter ne gagne toujours pas d’argent malgré des revenus en hausse, Youtube est dans le même cas malgré un milliard d’utilisateurs et le futur de Google+ est incertain en tant que réseau social.
Pourtant, sur un marché très concurrentiel, les nouvelles initiatives sont légion et des futures success-stories pourraient bel et bien voir le jour. Coolkom sur Twitter : "Email VS Social Media Marketing: And The Winner Is? #infographic #socialmedia #SocialMediaMarketing #emailmarketing. Kamel LEFAFTA sur Twitter : "26 millions en 2014, la France comptera quasi 30 millions de #socionautes actifs en 2018 ! #socialmedia. 9 social media mistakes. #SocialMedia 2014: User Demographics For Facebook, Twitter, Instagram… Coolkom : 10 étapes pour un post parfait ... Comment écrire le post parfait sur les réseaux sociaux.
Mari Smith, une des « stars » du social media américaines a organisé un webinar avec Guy Kawasaki et Peg Fitzpatrick intitulé « How to create visual content that get results » (Comment créer des contenus visuels qui fonctionnent, en français).
Une occasion inespérée de suivre, en live, une intervention du célèbre Guy Kawasaki, ancien Chief Evangelist de Apple et de Peg Fitzpatrik (Social Media Manager). Tous deux travaillent désormais pour Canva, le service web génial et gratuit (ou presque) que j’adore, vous permettant de faire du graphisme sans graphiste. Remarquez, entre parenthèses, que tous les visuels de mon blog ou presque ont été réalisé avec cette appli de graphisme. Vous aimez ? Le webinar est toujours disponible online, mais pour ceux qui ont peu de temps (la vidéo dure 1 heure) ou qui ne maîtrisent pas très bien la langue de Shakespeare, je suis sûre que cela vous fera plaisir d’en avoir un condensé reprenant les points essentiels de la présentation :
Ce temps où le droit d'auteur n'existait pas : l'Antiquité gréco-romaine. Une époque où l’auteur inspiré ne revendiquait pas de droits, où le « mashup » était à la base même de la culture, où le domaine public était roi...
L’Antiquité : reine du remix avant la lettre Un jour, probablement en l’an 401 av. J. -C., et très probablement quelque part en Grèce, le grand Socrate discute avec un rhapsode nommé Ion, un artiste chanteur et poète itinérant. King Content Blog. 5 Effective Social Media Strategies [Infographic]
GdArdier: 36 règles social media à... Fr 36 règles social media à toujours garder en tête [Infographie] Microphilanthropist donates daily - US news - Giving. It’s been more than 230 days since Carlo Garcia bought a cup of coffee.
That’s because in April, the Chicago resident realized that he could change lives and inspire others to do the same — all for the price of his morning joe. “One day this idea popped into my head: How hard would it be to give back to charity every day? What’s stopping us from doing that?” Said Garcia, who catalogs his daily donations on his blog, Living Philanthropic. “Because I don’t make a whole lot of money, I had to look at my finances and see what areas of unnecessary spending I could cut,” he said. That’s when Starbucks got the boot in favor of free coffee at the ticketing company where Garcia works. “That’s five dollars right there that could go to charity,” Garcia said. While charities still rely primarily on the Bill Gateses and Warren Buffetts of the world, Garcia is a new breed of benefactor: a “microphilanthropist.”
Garcia estimates that so far, he's given away about $2,500 and his followers $3,400. What These 4 Memes Can Teach You About Inbound Marketing. Are you engaging with your audience at the right time?
Are you effectively attracting and educating your website visitors and leads? Are you seeing an ROI from inbound marketing? If your answer is no to all of those questions, the main cause could be that you're not effectively utilizing inbound marketing. Maybe you just need to take your inbound marketing to the next level or there are a few practices you aren't utilizing. The way that your audience is engaging with you has evolved. They are no longer paying attention to your flashy ads or loud advertisements. You now have to attract your prospects with quality and premium content to convert them from website visitors to leads.
Storytelling in Social Leadership – a first draft. We need a new style of leadership for the Social Age: a style that is based upon our ability to collaborate and share within communities, to create meaning in the moment, to build our personal reputation and rely on this (more than hierarchical forms of power) to get things done.
Social leadership is about ethical decision making and acting with integrity and transparency to deliver the promises of a new social contract, where employer and employee both need to find value. We need to shape stories, find the core narrative, rehearse the words then release them into the community There are three core areas within my NET model of social leadership: ‘narrative‘, ‘engagement‘ and ‘technology‘. Each area has three individual components and, through a series of articles, i’m exploring each one in turn.
Facebook. Statistics. Twitter. Analysis.