Through Tags and Boost, Google Hopes to Provide Local Advertisers With DIY Services. Last April, Google converted its Small Business Center into Google Places, where businesses can go to claim a listing on Google and Google Maps, a re-branding effort that has become part of Google’s push into local searches and local advertising.
Included in those features was Google Tags, a service that allows local businesses to enhance their Google Maps listings by providing a link to special offers, coupons, or back to their website — indicated by a small, yellow tag. Tags are offered for a flat fee of $25 a month. In October, Google further ramped up its foray into local, launching Boost, their advertising solution to help local business owners to easily create online search ads from directly within their Google Places account. Paperless Billing Service Doxo Raises $10 Million In Series B Funding. Finally: Facebook Co-Founder Opens the Curtain on Two-Year Old Asana.
Two years ago, when Dustin Moskovitz announced he was leaving Facebook to start a new company with fellow-Facebooker Justin Rosenstein most people thought one of two things: He’d had a falling out with Mark Zuckerberg or he was just crazy.
What could be more exciting than Facebook? Moskovitz, of course, was Zuckerberg’s college roommate and co-founder of Facebook. If you get your Facebook history from Aaron Sorkin, he was the guy coding away in silence while half-naked girls did bong hits.