social Media Marketing
Continuing the “where do we start?” aspect of Personal Branding began with “ 20 Steps to Create, Expand and Leverage Your Personal Brand ”, let’s take a look at the best possible ways to define you – and your personal brand. Through this three step process, you’ll be able to define – and, most important, articulate – your personal brand in a flexible, conversational way – and not force you to memorize some sterile elevator pitch that may or may not interest your audience.
Is your small business “all in” with social media? New research shows incredible opportunity for small businesses. Keep reading to discover why social media is changing small business for the better. Six months ago, I highlighted many benefits of social media for small business , but several new research articles add urgency to this message. Swiftly Changing Landscape
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested.
SMM using AR
The Social Media 101 Series is supported by Global Strategic Management Institute . GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more.
Want a motivation boost. These 17 infographics give you a quick overview of what’s it all about. Linked to original source whenever possible. Building a Company with Social Media Twitter users
Some of you complained about all the ads in yesterday’s post. Since it became my most trafficked post ever, I thought I’d give you ad-free version to allay your frustrations. It’s exactly the same list as yesterday, but with 80% fewer ads. If you’re curious about Google+ , the new social network platform from Google, you’re not alone. I’ve logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more.
Guide updated January 18, 2012 Google+ : It's the hot social network on the block. In just a few months, Google's competitor to Facebook and Twitter has amassed more than 40 million users , and its growth hasn't stopped .
Just when small business owners got the hang of using Facebook to their advantage, in comes Google +, the search engine giant's answer to online social media sharing. Jason Hennessey, CEO of EverSpark Interactive , a search engine optimization company, said businesses should take advantage of Google+ for one reason in particular: its algorithm. Just by setting up a profile, Hennessey claimed a business can get a boost in its SEO ranking on Google. "Google is 80% of the search market online," Hennessey said.
Welcome to this morning's edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today. ICANN Approves New Top-Level Domains ICANN (Internet Corporation for Assigned Names and Numbers) has approved the expansion of generic top-level domains , which will allow companies and organizations to apply for branded (such as .coke) and generic (such as .soda) domain extensions. 1.3 Million Accounts Compromised in Sega Cyber Attack The names, birth dates, email addresses and encrypted passwords of some 1.3 million users of Sega Pass have been compromised in the latest attack on a popular online gaming network, the company admitted Sunday.
Caroline Chen | March 10, 2011 | 8 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/community-management;page=article;artid=2032329;topcat=social;cat=community-management;static=;sect=site;tag=twitter;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/community-management;page=article;artid=2032329;topcat=social;cat=community-management;static=;sect=site;tag=twitter;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?"
As you might have noticed I am a firm believer in the power of social media , maybe even verging on evangelical. It’s existence has been brief in the universal timeframe, so there have been no instructions handed down from ‘on high’ on how to best interact and play with this shiny new toy. Governments have banned Facebook and Twitter, and some sovereign powers and groups even want to censor the ‘Net”.
I am a bit of a stats nut. If not interrupted I can play with stats forever. But for people less obsessed with numbers here’s something that might help you get a better understanding of the value of your social media program . (Some images are scaled down so click on them to get a better view).
In this article, you'll learn... How self-service business intelligence can demonstrate the value of social media Nine best-practices of measuring social media effectiveness Industry analysts are touting self-service business intelligence (BI) as the golden child of 2011. Lucky for marketers, one area that's ripe for self-service BI is social marketing. SaaS (software as a service) BI solutions for the cloud are an excellent option for cutting costs and reducing the drain on information technology (IT) departments. The SaaS model has also made BI accessible to more users, paving the way for self-service BI.
by Alexandra Samuel | 10:10 AM May 31, 2011 "Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do more to drive business to your site than anything else you can afford during your startup phase." Then came the question I know enough to dread. I talk to a lot of business audiences about how they can use social media to build their reputation, and there's always someone who wonders if that strategy is really viable in their market, their field, their budget.