Advisor2U /Consultant for eLearning n Digital Marketing. Just Launched Online Course titled ‘Social Media Management Tools’ eLearning, Digital Marketing Consultant n LinkedIn Author. eLearning, Digital Marketing Consultant n LinkedIn Author. Toyota’s latest augmented reality viral marketing campaign. Toyota has launched an impressive multi-platform viral campaign in preparation for the debut of their new model, the FT-86 Coupe.
The campaign utilises social networking to its fullest with an interactive 'painted' website, an application for the iPhone, and a new game for Facebook. (Source: Toyota) The free 'World Reporter' application for the iPhone blends real-world and augmented reality, allowing users' to take pictures of the FT-86 on the streets around them. The app superimposes the image of the car into their photos and they can then be uploaded to form 'reports' from around the world. Also released is the 'Social Network Racer' game for Facebook: a 3D racing game that users can play on the Facebook page. Ford Uses Augmented Reality to Introduce 2012 Ford Escape.
Ford hosted an augmented reality (AR) experience on GoldRun to promote the new 2013 Ford Escape. Participants were entered to win daily-rewarded prizes in addition to a grand prize Living Social Escape valued at $3,000. The campaign kicked off as the L.A. Adventure, a 3-day scavenger hunt set in downtown Los Angeles during Blog World Expo 2011.