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producer, writer and correspondent of news, politics, humor and pop culture

Journalism 2.0. User-Led Innovation Can't Create Breakthroughs; Just Ask Apple and Ikea. The user is king.

User-Led Innovation Can't Create Breakthroughs; Just Ask Apple and Ikea

It's a phrase that's repeated over and over again as a mantra: Companies must become user-centric. But there's a problem: It doesn't work. Here's the truth: Great brands lead users, not the other way around. The Apple and IKEA way.

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