Communitymanagement. Blog - WOMM-U 2009 Day 2: Texas Instruments: Bringing Innovative WOM Programming to the B2B Environment - by business blog and social media consultant Josh Hallett. Anthropology: The Art of Building a Successful Social Site. Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six months of launch.
A site that has had 800,000 posts submitted by its users in its short lifetime and has 16 million pageviews/month - and growing. This is the story of Stack Overflow, a free question and answer site built by developers for developers that has fostered a strong and committed online community in under one year. How? Easy, according to founder Joel Spolsky; all it takes is an understanding of anthropology and a lot of determination. "As we move from the era of computing into the era of the Internet, we no longer need to worry about computer-human interaction. " YouTube Brands: 5 Outstanding Leaders in YouTube Marketing. Catherine-Gail Reinhard is creative director at Videasa, an agency that focuses on creating video infotainment for the web and emerging media platforms.
You can follow her on Twitter. As YouTube has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences with their messaging. And while individuals have used YouTube as a platform to step into the spotlight, most brands have been left behind in the shadows.