Lego Says Build It. Lego’s Build It won a silver Lion at Cannes International Advertising Festival in 2006. Large Lego bricks are photographed at a train station, in a hangar, and at a fire station. The simple text, “Build It”, appeals to viewers to get on with the train, plane and fire engine. Credits The Build It campaign was developed at Saatchi & Saatchi Singapore, by creative director Andy Greenaway, copywriter/art director Stuart Harricks, copywriter Roger Makak, with photographer Dean Zillwood, IDC Photographers, New Zealand, with retouching done at Procolor, Singapore. Awards The Build It campaign won a Silver Press Lion at Cannes Lions 2006, gold and bronze awards at the Asia Pacific AdFest 2007, silver and bronze awards at the Clio Awards 2007, gold, silver and bronze awards at The One Show 2007. Location Singapore. Banner Blindness: Old and New Findings (Jakob Nielsen's Alertbox)
Summary: Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads. Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still prevalent, our recent research shows.
Banner blindness is an instance of selective attention: people direct their attention only to a subset of the stimuli in the environment — usually those related to their goals. This behavior is a consequence of our limited attention capacities. If we were to attend to the enormous inflow of sounds and patterns that surround us, we would be overwhelmed and behave inefficiently. On the web, UI elements and different pieces of content all fight for users’ attention. Legitimate content elements that have certain ad-like characteristics are ignored, too. 1. 2. 3. São Paulo: The City That Said No To Advertising.
15 Unfortunately Placed Ads. Top-Ten Principles of Consumer-Generated Advertising Campaigns. The Truth In Ad Sales. Advertising Age - Bitching About Pitching and Agency Compensation. » LegoAdvertising/Design Goodness.