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What Internet Marketing Will Be Like in 2015? 2014 was an eventful year for SEO.
The diminishing importance of Google+, increased focus on security after the Heartbleed incident, and a newfound emphasis on local search were three big trends that were nowhere on the radar of prognosticators when the year began. The changes came out of the blue and affected a millions of search queries. Some websites, mainly content farms, saw their rankings take a dive while others witnessed an increased traffic after Google announced Penguin, Panda, and stressed the importance of reviews of Yelp and other such online places with focus on local. It is impossible to say what 2015 will have in store. Yet webmasters, SEO professionals, and internet marketeers can learn much from last year and alter their strategies accordingly to make them more effective. Google+ is not important, from the perspective of SEO.