Diversity in the Workplace is Good for Business » Coffee Roasters Blog. Diversity is a buzz word that is still trying to find its best meaning.
When it comes to hiring, for many companies it seems to mean hiring one or two “token” individuals who represent some set of differences from the majority of the rest of the enterprise. In 2014, the tech world in Silicon Valley was populated by mostly men with less than one woman for every five men in a given tech job. This makes little sense considering that research has found that more different employing techniques tend to contribute to a better performing company, financially and otherwise. Change.org, the petition website that is changing the world, was at the forefront of this battle a few years ago. Founded and launched by a woman, as of the beginning of 2015, 51% of its 200 employees were women, with its leadership comprising 40% women, which is even more impressive.
One of my go-to references for diversity these days is the docu-series Chef’s Table on Netflix. Receipts Aren’t Just Paper » Coffee Roasters Blog. “Lean In” is a 2013 book from Sheryl Sandberg that talks about gender bias in various industries and gives women advice on how to overcome it in various ways.
In her book, “Lean in,” refers to giving the appearance of engagement, sitting forward and appearing to actively listen (or to actually actively listen) in a strategy to get recognized for participation, et cetera. Colloquially, the phrase has come to be used almost synonymously with “steering into the skid,” although it is not necessarily associated with a tragedy or catastrophe as is the latter; lean into it means to embrace it, and to embrace it with your whole body or being.
That’s my advice for technology and your small business. If you look at the information out there, our reliance on Internet, digitization, and electronic devices is only going to increase and not decrease in the coming years; that growth is exponential in many areas, with manufacturers almost daily finding new devices to connect to the Internet.
Holiday Ideas for Your Coffee Shop - Father’s Day » Coffee Roasters Blog. Father’s Day doesn’t get as much hype as Mother’s Day, and I think that’s probably because people are more likely to have absent fathers than absent mothers.
They’re also more likely to have unsentimental fathers (like mine, who got genuinely mad at all of us for getting him Christmas presents this year). Historically, it’s been much more acceptable and almost accepted that men don’t focus on family and home as much as women; but with the erasing of gender lines and norms, the changing face of the nuclear family, and the increasing emphasis on parenting from every parent, we should be celebrating fathers with pride and excitement. Social Media and Building Your Business Buzz » Coffee Roasters Blog. It seems an impossibility to consider opening a new business in any industry today without involving some sort of social media strategy.
So much of our lives takes place online and with the advent of the Internet of Things and increasingly more accessible Internet and technology, social media is developing the power to make or destroy any type of business. There are, of course, those businesses which are thriving from a purely online presence, utilizing Pinterest or Etsy to promote handmade crafts, or Instagram to help catering businesses. Each social media platform has a user-ship with unique qualities and expectations as far as content, interaction and aesthetic.
A small business can utilize a variety of platforms successfully, tailoring its content and look to best suit each individual online space. Getting To Know The Dark Roasts » Coffee Roasters Blog. Dark Roasts Brood Deeper Thoughts Dark Roast’s Profile is Strong & Bold Even though most coffee elitists and specialty coffee connoisseurs will be quick to tell you light roast is the best roast, the market for dark roast coffees is, much like its flavor profile, strong and bold.
Looking at the best-selling ground coffee on Amazon, the 4 out of the top 5 products are Dark Roasts, with the fifth (and number one best-seller) a medium roast from good old Folgers.There are no standardized statistical measures for actually gauging consumer preference, but I did find some statistics that paint an interesting picture when it comes to light vs. medium vs. dark debate. A 2012 online survey found that 39% of those reviews preferred dark roasts compared with 11 % who preferred light roasts. Statistically, What Type of Roast is Chosen At Starbucks? Entice Your Customers into Leaving Positive Reviews » Coffee Roasters Blog. It almost doesn’t matter what kind of business you have these days: the Internet is going to be involved.
Even if you don’t have a website or a social media presence (which, honestly, you should), people are going to find you online. People are going to find out facts about your business like where it’s at and what it’s hours are; but, they’re also going to talk about your business. This is something you can mold to your advantage if you have the right strategies; you definitely need to lean into the online review culture because it could make or break your business. Consumers are generally more likely to review food service businesses than any other; but, more and more online reviews, scoring and so forth have an impact on the success of all types of businesses.
For example, blogs that produce ranked lists of the best (or worst) companies in various industries will likely look for online reviews or customer feedback in computing that business’ score. Types of Roasts 101: A Guide From Light To Dark » Coffee Roasters Blog. It’s still not common knowledge that dark roast coffee is not, in fact, higher in caffeine content.
It tastes strong and, often, that’s what matters to people. The science is conflicted as to just how much difference there is when it comes to caffeine content and roasting; but there are notable characteristic differences when you’re talking light, medium and dark roasts (and all those in between). Roasting has the most significant impact on the flavor of your coffee. The naturally green seed from the coffee fruit plant is kind of soft, becoming brittle during the roasting process. It generally has a grass-like flavor or little flavor at all.
Coffee Around the World: Australia » Coffee Roasters Blog. It was never so much an outright statement or conversation when I worked at various coffee shops, it was more an understanding: Australians do coffee well.
Or, at the very least, they do coffee distinctively. I remember Australian tourists praising one of my coffee shop’s brews with flabbergasted voices; they’d yet to find anything in America that matched their standards. I also remember when the “Flat White” trend began trending, an Australian-original from what I heard that we had to have customers try to explain to us because it wasn’t in our repertoire; there were several different versions that all tasted like a latte to me and I wondered what was so special about this supposed Australian invention that was making people seek it with risk and confusion. Coffee Cacao Matcha in The Making! Combining Interesting Ingredients To Get Your Yerba or Matcha Coffee Mix On It’s really no surprise when “coffee” and “health” come up in the same sentence; coffee was originally marketed for medicinal purposes, as least in the West.
And, continuing into today, this very year, people are finding newer, better ways to keep coffee from being merely a leisure beverage, or even just a beverage necessary for many of us to be able to get out of bed in the mornings. This is the subject of many new businesses and startups. No longer is it cool to bring ingenious brewing methods or single-origin sourced coffees to your hipster or business-formal consumers; these days, healthy is chic, and that means that giving anything and everything a healthy twist has the potential to make it chicer. Javazen was founded by Eric Goldman when he realized that the coffee options available to him during his years as a college intern in D.C. were repetitive, limited, and simply not healthy enough for his desires. Tariffs, Quotas, and Your Business » Coffee Roasters Blog. The US’s new administration is making some headlines recently, with some accusing them of instigating trade wars with foreign allies to the US (allies and trade partners, to be clear) and others calling actions like tariffs a substantial step toward an “America First” policy.
I wanted to look at these issues further, specifically tariffs and their cousins, quotas, and to find out what kind of effect such policies actually can have on The idea behind these policies is called protectionism because they are theoretically meant to “protect” domestic business interests. Tariffs are taxes levied on goods exported from other countries and imported into the US, and they are enacted in the hopes of motivating domestic production and minimizing our nation’s spending on foreign products. If we buy less foreign goods, theoretically we’ll be buying more domestic ones.
Navigating Your Inner Dairy Sensitivities in a Milk & Sugar World » Coffee Roasters Blog. Ideas for Your Coffee Shop - Mother’s Day » Coffee Roasters Blog. Not everyone has a mother, but a lot of people have at least someone they consider a mother figure or someone they honor on that national holiday on May 14th. Additionally, Mother’s Day, no matter how many people have a mother or grandmother or mother-figure to celebrate, is one of the busiest days of the year for most restaurants or similar businesses. This means you should A) be prepared for that amped up business and B) give people as much incentive as possible to come celebrate at your shop.
Now, restaurants are the places that tend to get most of this business, so a coffee shop may not be the priority this day, but that doesn’t mean it absolutely won’t be and it certainly doesn’t mean you can’t make it. First, be aware of the restaurants in your area; if they are taking large numbers of reservations, you may be able to collaborate or piggy-back off their business.
You can put up signs promoting Mother’s Day specials, like “Mom’s Eat free” or something along those lines. Cascara: Coffee, Tea, Fruit or Bean? » Coffee Roasters Blog. What is it? Where Does it Come From? Why Are We Drinking It? Not that long ago I wrote a blog about the trends in coffee for summer. I thought I had been thorough, but of course, I probably had considering we were only 3 or so months into the new year and not even at the official start to summer (though who can tell these days with the effects of climate change). Tips for Starting a Coffee Roasting Business » Coffee Roasters Blog. Children and Coffee: Yes or No? » Coffee Roasters Blog. Before my mom would let me drink coffee, she told me I couldn’t because it would stunt my growth. As my mother is now just under 5 foot, I inevitably made some witty (witty in my mind, at least) comment about that being the reason she’s as short as she is. Thankfully, my mother wasn’t a slapper. One night, I spent the night with my best friend in fourth grade.
At breakfast, her parents let all of the kids have what they called coffee-milk; it was a cup that was equal parts…well, if you can’t guess, I’m shaking my head at you through the computer. Coffee and Liquor » Coffee Roasters Blog. I’ve been having a debate with myself and some friends for the past couple years about which is the most normalized drug our society uses. Not Just the Milk: Coffee and Bone Health » Coffee Roasters Blog. I recently wrote about the changing perspective when it comes to coffee and cancer; previously, it had been believed that coffee caused some cancers but the most recent research has shown, in fact, that coffee may actually lower the risk of many cancers.
Catering to Your Niche Customers: Bookworms » Coffee Roasters Blog. It’s kind of intuitive at this point to expect writers and freelancers to populate the tables at your coffee shop; the modern coffee shop has become the office for the office-less worker, after all. Espresso Lane: Coffee and Athletics » Coffee Roasters Blog. Catering to Your Niche Customers: Book Signings » Coffee Roasters Blog. Most coffee shops are the second home of creative types–freelancers, graphic designers, entrepreneurs, and writers.
These people need a place to get out of the distractions of their home but don’t have an official office to go to; they need WiFi, outlets and lots of stimulating beverages. Introverts and Customer Service » Coffee Roasters Blog. The jury is still out on whether or not I’m an introvert or extrovert; I have characteristics of both. Roasting Coffee for Cold Brew - Coffee Roasters Blog. The roast of your coffee is generally dependent on your personal taste, or that of your customers. A Good Dark Roast Coffee...Is There Such a Thing? - Coffee Roasters Blog. I was born into the specialty coffee, third wave movement, on the cusp of what some enthusiastically, and others reluctantly, call the fourth wave of coffee.
I was initiated into the world of coffee by a third-wave coffee shop, one that focused on sourcing, direct trade, and social media. They prided themselves on their light roasted single-origins brewed in a chemistry-set looking Aeropress device, and on their signature medium-light house blends brewed to specified perfection. The darkest thing they offered was decaf and French press. I was working at that shop, learning about the superiority of light and medium roasted coffee, informing customers that light roasts had more caffeine, and turning my nose up at anyone who asked for “bold,” when Starbucks (soon followed by Dunkin Donuts and others) started touting their Dark Roasts as if they were the new coffee craze sweeping the nation. The thing is: people like their dark roasts. How to Choose Your Business Name, Brand & Identity Wisely - Coffee Roasters Blog.
If you find a business you like but you can’t remember it’s name, what do you do? Some of us might do the work of searching the Internet, using a few key words; some might ask around to see if any friends or family know what the heck you’re talking about. Others might even employ that antiquated device, the Yellow Pages (do they still make those?) That’s a lot of work; all that energy and time expended is only doing one thing: degrading your opinion of the business. It would have been so much easier for you if you could just remember what it was called; you’d get that instant gratification of being able to locate the thing that made you so happy. This is why naming your business is so important. The name of your business should be simple, catchy and unique.
Managing Your Managers - They Are Your Eyes & Ears - Coffee Roasters Blog. Coffee Grind Size: Why It Matters to You - Coffee Roasters Blog. Catering to Your Niche: Freelancers - Coffee Roasters Blog. Is the customer always right? - Coffee Roasters Blog.