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Strategy

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25 Twitter accounts corporate communicators should follow. Facebooks-latest-redesign-and-functionality-updates. Considering that 65% of online adults use social sites and that as many as 34% of women check Facebook before having their first cup of joe, chances are that you’ve noticed the UI changes and feature updates that Facebook has, once again, made this week.

facebooks-latest-redesign-and-functionality-updates

Judging by the initial backlash seen in status updates around the globe, many folks aren't pleased with another round of changes. I even have to admit to initially feeling a little "put out" about having to familiarize myself with yet another round of Facebook upgrades as it feels like there has been one a week lately. But the truth is that all things change. The world is a different place everyday; businesses of all kinds need to keep up. And thus…sites evolve. Granted, Facebook has a notorious track record for making unannounced changes to it’s privacy policies, but I do believe that this Someecard sums up the sentiment best: What the Facebook Changes Mean for User Profiles. Careers in Online Marketing, Web Design & Development. Forget about the standard job description.

Careers in Online Marketing, Web Design & Development

As a small interactive agency, we look for professionals that can contribute to many different projects in many different ways. We come to the office every day passionate about our work, motivated to wow clients, and gripped by a burning desire for caffeine. We stick together—back each other up on projects and crack each other up when the workload eases. To say we work hard and we play hard would be a ridiculous cliché, so we won't say that. The three common traits you'll find among our team members: We are mission-driven, sincere, and comradely. Meet some Vodorians and see what they have to say. Current Openings See a position you're interested in?

Send us a resume and cover note (which can be in the body of the email) to careers@vodori.com.

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The Key To Developing A Social Media Strategy. Jason Falls Social media is starting to take hold with brands, companies and organizations everywhere.

The Key To Developing A Social Media Strategy

While there are still stragglers, and it is probably incorrect to say most companies are getting with the program, a good number of them are. What we’re seeing in these organizations is a maturation process. Brands are done testing the waters, playing with the tools and saying, “We Gotta Facebook Page!” Like it’s the corporate equivalent of an iPhone or Kindle. But therein lies the next challenge for those responsible for the social media planning for organizations. The problem is that social media is an environment that scoffs at the traditional. Corporate messaging — talking points — are precisely why people have turned to online communities and social networks for information about products and services.

The key to developing a social media strategy is not talking points, but parameters of conversation. Why working on a marketing strategy is like solving a sudoku. Adrian Ho wrote a post last week about how solving sudokus serves as a metaphor for doing marketing strategy, and followed up by listing his thoughts on what's analogous between the two.

Why working on a marketing strategy is like solving a sudoku

I am not quite a sudoku aficionado like Adrian, but I do solve the occasional newspaper sudoku - and have also been at the perplexed end of quite a few. And I have also on occasion wondered about the similarities between solving the sudoku and what I do for a living. So here's a couple of thots I'd like to add to Adrian's. Excepting for a few key numbers, it isn't quite important which sequence you solve the sudoku in. Every number of the puzzle you solve only opens up solutions elsewhere on the board. Though purists would like to think that working on a marketing strategy has to follow a linear route, I prefer to see it in terms of a sudoku puzzle. My other sudoku-strategy connection might be a little more controversial - or not. Which brings me to the 'brief.' [Screengrab of Flickr Sudoku by Becky E] 5 Essential Social Media Strategies for a Bad Economy.

David Finch Everywhere you turn someone is talking about how bad the economy is.

5 Essential Social Media Strategies for a Bad Economy

From the housing markets to the stock market, optimism is a trait that you would be hard pressed to find. Depending on which news channel you watch and what economist you listen to, the prognosis is that before it gets better it probably will get worse. With the job market shrinking and budgets becoming tighter, it’s vital that you have a strategy in place especially if you’re hoping that social media will play a role in career advancement or new business.

As social media has become the mainstream buzzword, individuals and corporations are looking at social media as a tool to find jobs as well as provide new business opportunities. Here are 5 social media strategies that you can implement immediately. 1. 2.