My Day in Academia | PAN Communications prSPEAK. “Every office from Bangor to Richmond – perhaps from Presque Isle to Key West – has a Syracuse guy. That school must have 70 million alumni.” – Bob Ryan, Boston Globe on the influx of orange in the communications world. Admittedly, I am THAT guy. Ask the people sitting in front of me at the TD Garden last month when Syracuse played Wisconsin in the NCAA tournament. Ask any of my coworkers, whose contempt for my support of ‘Cuse is dependent upon the size of their graduating class – the smaller their alma mater, the greater the good-natured angst. But luckily, I’m not alone. PAN’s founder, Phil, is a proud alum, along with a handful of other people across levels and disciplines at PAN.
I made my return to SU last week older… but many colleagues would debate my increased wisdom. I always enjoy going back – and not for the reasons you might think. The “No PR is Bad PR” concept is not dead. The relationship between PR and management grows stronger. The PR talent pool continues to deepen.
6 reasons PR is so stressful. One of my more colorful bosses was a communications exec with a distinguished military background. His career included not only senior posts at the Pentagon, but also two tours of duty in Vietnam as a paratrooper. When things went wrong and I went crazy, he’d sometimes pat my shoulder, smile indulgently, and say: “It’s OK. No one died.” Coming from him, it was more than a cliché, so I tried to adopt that mindset.
Stories of hellish deadlines, ridiculous expectations, and crazy hours are legion. Of course, the profession offers some stress triggers that may be unique to the practice of PR, or at least more significant than other service professions. We serve many masters. We trade control for credibility. PR is still poorly understood. It’s based on billable hours. Inside, it’s a staff position, not a line position. PR is in transition. And yet love it … most of the time. Dorothy Crenshaw is CEO and creative director of Crenshaw Communications. Kotex Campaign Uses Pinterest To Send Women Custom Goodie Bags. How to write an enticing press release without 'news' Writing regular press releases for your company can help increase brand exposure. In addition, placing relevant keywords and links to your website throughout your press release can improve your search rankings.
At the heart of the press release is a newsworthy announcement, and sometimes finding something new and exciting to talk about can be the hardest part of writing a release. Can't think of anything newsworthy going on at your company? Think again. Cover all the bases What counts as a newsworthy announcement in the first place? Talk to co-workers If there's nothing new to announce regarding your company, turn to your staff. Make news happen Who's to say you can't take company news into your own hands? Repackage established services and products If you're tapped out, take a closer look at your services and products, and try to find a way to present them differently. Press release No. 1: Straight North, Leading Internet Marketing Agency, Launches Blog.
Kony 2012 Campaign Shows Going Viral Has Consequences. Since last we wrote about the massive popularity of the Kony 2012 campaign, the documentary video created by the group Invisible Children has gone on to become the most viral video in history. Focused on the Lord’s Resistance Army and its leader Joseph Kony, the video reached 100 million views in just six days, beating out Susan Boyle, Lady Gaga, and Rebecca Black. But that massive viral wave has come with criticism as well as global notoriety. Responses have come from all directions — from the government of Uganda to the leaders of Invisible Children. Moreover, it appears that Jason Russell, the co-founder of Invisible Children and the filmmaker behind the documentary, has cracked under the pressure.
He’s been caught on video ranting while taking a naked walk on the streets of San Diego. Al Jazeera has dedicated a whole section of its website to digging in to the “Kony debate” and issues with the campaign. Prime Minister Amama Mbabazi is among those with a response. How to Build a Social Media Ambassador Program. Ambassador programs are nothing new. If you’ve ever used a punch card to keep track of purchases and eventually received something for free, you’ve been an ambassador, albeit a horribly under-used one… At the end of the day, ambassador programs are designed with two main goals in mind: (1) to build a relationship with the customers that love you most and (2) to leverage those customers to increase customers, sales, market share, etc.
As the Harvard Business Review coins it, the new “Consumer Decision Journey” requires an emphasis on the aforementioned goals of relationship building and credible network building. But how do you find and leverage this extremely valuable group of customers? Below are some tips from our experience that will hopefully help you think through the process. For example, one of our clients told us that they had an ex-employee writing bad reviews after he/she had been fired. . . As with any investment, measurement is key. Like this: Be the first to like this.