23 Steps for Building a Sizable and Engaged Twitter Following. (This is Chapter 14 from my newly released eGuide, “Trajectory: The Ultimate Guide to Building a Successful Business with Twitter”.)
Look for the paperback on Amazon. General Recommendations Any business owner, entrepreneur or internal Social Media strategist that chooses Twitter for business needs to take it seriously. It’s not an avocation, it is a vocation. To build a successful Twitter following is relatively simple, but it definitely isn’t easy. Unless you are prepared to devote yourself to a period of sustained effort, your Twitter account will be a hobby, not a valuable business asset. Beyond the obvious – that you must carefully target the audience you plan to build, actively engage with them, provide them with a steady diet of valuable and pertinent information, and treat them with the respect they deserve – there are a series of defined steps that are useful and efficient. 33 Required Steps 1. 2.
I recommend not advertising on your website. Study: LinkedIn top social media site for journalists. When 92 percent of journalists have a LinkedIn account, there has to be a good reason.
There is, and business leaders, representatives and PR pros should pay attention. A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009. Why? LinkedIn provides an easy way for reporters to connect with sources. "It comes as no surprise more BtoB journalists are participating in social media sites, especially LinkedIn," Mike Neumeier, principal of Arketi Group, says, "LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks.
" While more journalists are on LinkedIn than any other social network, they have increased their presence on other networks, too. What do all of these numbers mean for you? Your own idea management system « The Blend. I adore movies — particularly films which are set in the workplace.
I suppose this is an occupational hazard. (See a running list here.) If a movie has a great story to tell about work — I’m there in a hurry. There is usually a lesson to be learned from a great workplace inspired movie. However, there are a select few which include classic themes about work (and life) that you can really sink your teeth into. Surprisingly, “Working Girl” is one of those movies. How did the seemingly weak and powerless protagonist accomplish this? That crucial moment where Melanie Griffith’s character (Tess) explains how she happened upon her inspiration.
“See”, Tess explains as she shows the clippings from the newspaper, “Trask…radio…Trask…radio.” It’s one of the most satisfying moments for me in movie history – and it’s all about the power of inspiration and a single remarkable idea. What to do: Respect your ideas. Vow to never waste another moment of inspiration. But keep the clippings – just in case. Donât Get Left Behind by Social Learning. Many organizations are still hesitant to implement social media as a learning tool.
But sooner or later, all will be forced to follow. Corporate learning departments should be moving toward wider acceptance of social media as a serious tool. Some already have, but experts say many are still moving too slowly on implementing such platforms. Out are the days when training videos were administered via VHS in a dark room. Today, training is more likely to occur in the few moments where an employee puts aside that spreadsheet, wipes the mustard from his ham-and-cheese sandwich off his face and logs on to YouTube to learn about a new department policy. Plenty of CLOs have caught on to this.
Throughout the learning and development industry, there was initially some skepticism about using social media as a learning tool. Intel Corp., a Santa Clara, Calif. I'd Better Not Catch You Playing 'Angry Birds' According to the St.
Pete Times, the Tampa Bay Buccaneers have purchased an iPad 2 for each one of their 90 players. (Oh yeah, I can write about sports in an HR blog, too! Take that, Steve Boese and Kris Dunn!) “Coach Raheem Morris came up with the iPad idea, after using an iPad to watch a video of one of the draft prospects. The players will not only be able to access playbooks on the tablets, but they can also watch videos of games, practices, and other teams,” according to MacWorld. As an employee, it’s awesome when your employer embraces new technology. While probably every worker has had a day where he or she wanted to pitch the laptop out of the window, firms like the Bucs realize how the right tools can make a world of difference. While you’re figuring out the answer, head on over to our webcasts- we’ve got a great week in store.
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