23 Steps for Building a Sizable and Engaged Twitter Following. (This is Chapter 14 from my newly released eGuide, “Trajectory: The Ultimate Guide to Building a Successful Business with Twitter”.) Look for the paperback on Amazon. General Recommendations Any business owner, entrepreneur or internal Social Media strategist that chooses Twitter for business needs to take it seriously.
It’s not an avocation, it is a vocation. To build a successful Twitter following is relatively simple, but it definitely isn’t easy. Unless you are prepared to devote yourself to a period of sustained effort, your Twitter account will be a hobby, not a valuable business asset. Beyond the obvious – that you must carefully target the audience you plan to build, actively engage with them, provide them with a steady diet of valuable and pertinent information, and treat them with the respect they deserve – there are a series of defined steps that are useful and efficient. 33 Required Steps 1. 2. I recommend not advertising on your website. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Study: LinkedIn top social media site for journalists. When 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention. A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009.
Why? LinkedIn provides an easy way for reporters to connect with sources. "It comes as no surprise more BtoB journalists are participating in social media sites, especially LinkedIn," Mike Neumeier, principal of Arketi Group, says, "LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks. " While more journalists are on LinkedIn than any other social network, they have increased their presence on other networks, too. What do all of these numbers mean for you? Your own idea management system « The Blend. I adore movies — particularly films which are set in the workplace.
I suppose this is an occupational hazard. (See a running list here.) If a movie has a great story to tell about work — I’m there in a hurry. There is usually a lesson to be learned from a great workplace inspired movie. Surprisingly, “Working Girl” is one of those movies. How did the seemingly weak and powerless protagonist accomplish this? That crucial moment where Melanie Griffith’s character (Tess) explains how she happened upon her inspiration. “See”, Tess explains as she shows the clippings from the newspaper, “Trask…radio…Trask…radio.”
It’s one of the most satisfying moments for me in movie history – and it’s all about the power of inspiration and a single remarkable idea. Never underestimate the value of an ideaSome of the greatest moments in science and the arts come from a quick flash of thought, when things just start lighting up within the your mind. What to do: Respect your ideas. Donât Get Left Behind by Social Learning. Many organizations are still hesitant to implement social media as a learning tool. But sooner or later, all will be forced to follow. Corporate learning departments should be moving toward wider acceptance of social media as a serious tool. Some already have, but experts say many are still moving too slowly on implementing such platforms. Out are the days when training videos were administered via VHS in a dark room. Today, training is more likely to occur in the few moments where an employee puts aside that spreadsheet, wipes the mustard from his ham-and-cheese sandwich off his face and logs on to YouTube to learn about a new department policy.
Plenty of CLOs have caught on to this. Throughout the learning and development industry, there was initially some skepticism about using social media as a learning tool. Intel Corp., a Santa Clara, Calif.