The Stunning Evolution of Millennials: They've Become the Ben Franklin Generation Wealthfront - an online financial services start-up targeted squarely and unashamedly at Millennial wallets - raised $64 million last month.
That’s on top of $35 million that venture firms plowed into the company earlier this year. Every sweeping cliché about Millennials - that they are addicted to the itch and twitch of immediate gratification, that they are not interested in participating in the casino stock market - is being sent to the generalization graveyard.
Not just because of the success of Wealthfront - who has crossed $1 billion in assets under management - but also the growth of Betterment, LoanVest and others who have a hungering eye on the $7 trillion in liquid assets that Millennials will have in their generational clutches within the next five years. Wealthfront works by first asking a few basic questions - age, income, liquid assets, risk tolerance. Marvel's Avengers: Age of Ultron - TV Spot 2. Iron Man 3. Iron Man 3 Trailer - Official Marvel. Star Trek Into Darkness - Official Teaser. De Croods trailer 2.
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