Socialyt. December 12, 2011. Antz Media. Cloud Share. December 12, 2011. Facebook’s Rise From Start-Up to Establishment | Daniel Gross. Facebook's prospectus, released today, offers readers a voyeuristic look at the company's operations, its profits and the riches it will shower on fortunate investors and insiders. Reading between the lines of the prospectus also reveals a case study of how, in an age of income inequality and embedded privilege, an outsider can very quickly become part of the establishment. It shows how a good idea can attract not just capital and customers, but people and other institutions. Facebook has definitively arrived. It starts literally at the top of the prospectus -- with the lead underwriter.
Facebook chose Morgan Stanley, the last remaining white-shoe firm, which traces its lineage to J.P. Morgan. From the moment he got started, Mark Zuckerberg, an outsider without significant family connections, was able to attract members of the establishment. Soon after Zuckerberg moved out to Silicon Valley, he began to attract the attention of established players.
There's a certain irony in this. Legends Bar. Wix - My Wix Rocks. WellDoneStuff.Com.