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Where Is The Money 2. Key Business Drivers 3. Business Applications: The News 4. 5. 1) Where Is The Money? "So here's a prediction. News channels in the near future will have no reason, incentive or advantage in trying to replicate what they do now: giving coverage to a handful of topics and stories out of the whole spectrum of news out there. The very goal of trying to satisfy the greatest number of readers while keeping an often undisclosed political and business agenda will give enormous competitive advantage to new independent content sources which have built their following on deep trust, full disclosure and opinionated dedication to a very specific topic, issue.
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