Quand l’art remplace la publicité. Depuis lundi dernier, l’exposition Art Everywhere (littéralement : « L’art partout »), la plus grande jamais réalisée au monde utilise des espaces publicitaires en ville (panneaux, abris d’autobus, etc.) dans tout le Royaume-Uni pour exposer des chefs d’oeuvres issus des collections nationales.
Une présentation en vidéo (et en anglais): Au-delà de faire en sorte que 57 chefs d’oeuvre des collections nationales aillent à la rencontre du public dans des lieux improbables (panneaux en bord de route, abribus, taxis etc.), c’est surtout une formidable opération de communication à destination des musées participants. Parallèlement à l’appel au don, le public a aussi été amené à sélectionner des oeuvres qui, grâce au vote, seraient affichées. The Art Fund a donc demandé aux Britanniques quelles étaient leurs oeuvres préférées, un autre excellent moyen de rendre cette opération encore plus impactante, grâce à l’implication du public.
The Independant. Art Everywhere was dreamed up by Richard Reed, the co-founder of Innocent Drinks, to bring huge reproductions of British art work to thousands of billboards and bus stops around the country.
One artist hopes the project, which is backed by the Tate, the Art Fund and the poster industry, will encourage children into art school. The two-week campaign in August will concentrate on British art from the past 500 years in public collections around the UK. Reed said: “There is something so nourishing, exciting and surprising in seeing art in places you wouldn’t necessarily expect to see it.” “Our vision this summer is that we want to flood the streets of the UK with the greatest art this country has ever created,” he continued. “There is no agenda beyond that. Reed thought up the idea when walking to work at Innocent through Shepherd’s Bush in London.
The backers hope it will provoke debate and inspire people who would not traditionally visit art galleries and inspire the population. Marketing Magazine. Creative Review. The Art Everywhere project brings the work of 57 British artists to 22,000 outdoor advertising sites across the UK for two weeks.
Mark Elwood, founding partner of creative agency 101, talks about the project and his agency's involvement in it... 101 is one of eight key partners in the Art Everywhere project, which launched this week, alongside Innocent co-founder Richard Reed (who came up with the idea), The Art Fund, Tate, Posterscope, Vitzeum, EasyArt and Blippar. Sites ranging from billboards to bus stops, taxis and buses are now displaying artwork all over the UK with media owners including Clearchannel, CBS Outdoor, JC Decaux, Ocean Outdoor and Primesight donating space.
Using Blippar, information about each artwork can be accessed via smartphone. Prints of many of the pieces can be bought via the Art Everywhere website. A mock-up of one of the Art For Everywhere sites 101's Mark Elwood talked to CR about the project andthe issues involved in putting it all together. How many artworks can you spot?
You may be able to see a few posters with artworks on display now but from Monday 12 August, the world's largest art show is coming to a billboard near you. 57 works of art will be displayed in 22,000 locations across the UK.
The artworks were chosen by the public and include Peter Blake's ‘The Meeting’, ‘Have a Nice Day, Mr Hockney’, 'After Lunch' by Patrick Caulfield and Cornelia Parker's 'Cold Dark Matter: An Exploded View'. We have five limited edition ‘Art Everywhere’ framed prints by Bob and Roberta Smith, one of the country’s most celebrated contemporary artists, to give away to five lucky people.
Twenty runners-up will each receive a Bob and Roberta Smith ‘Art Everywhere’ limited edition t-shirt. To be in with a chance of winning one for yourself, send us photographs of as many different Art Everywhere posters and billboards as you can, and the people who stop, snap and submit the most, will win. Terms and Conditions – Art Everywhere GuardianWitness Competition 1. 2. 3. 4. 5. 6. Art Everywhere. @arteverywhereUK. Londres remplace ses publicités par des œuvres d'art.
Euronews. This summer Britain is being transformed into the world’s largest art gallery.
It is part of an innovative charitable project called “Art Everywhere” in which British art will be celebrated on billboards and other advertising spaces. “It is great that you’re starting to see art throughout the capital. It’s making it accessible to everybody who wouldn’t normally go to the art gallery,” one design student told euronews. Impressively, the organisers have managed to convince the owners of tens of thousands of prime advertising spaces to donate the billboards for free.
The hope is the two week project will give people a taste of art they may never have seen and encourage them to visit galleries or art shows. Art is everywhere, but who is looking? 13 August 2013Last updated at 21:22 ET By Ian Youngs Arts reporter, BBC News Continue reading the main story Sir John Everett Millais' Ophelia in Edge Lane, Liverpool John Singer Sargent's Gassed on display in Great Howard Street Winifred Margaret Knights' Portrait of a Young Woman at a bus stop in Linacre Lane Edward Burra's The Snack Bar (bottom right) competes for space with a Persil advert in Renshaw Street.
