Infiniti releases first touch-screen ad for XJ. Infiniti uses mobile ads for XJ push Infiniti is looking to engage with affluent Toronto consumers via a touch-screen iPad advertisement that allows consumers to take a virtual tour of the new JX model without downloading an application.
This is the first ad of its kind, since it allows consumers to take a 360-degree panoramic look in the car’s interior, claims Infiniti. The ad can be viewed by moving the tablet around or using swiping movements. “The strategy was to virtually place the target market inside the Infiniti JX, allowing them to explore the spacious interior and features first-hand by using the tablet as a window into the car itself,” said Deb Hall, head of media at Olive Media, Toronto. “We knew the ideal audience was consuming news content on tablet devices, but to maximize reach, we decided to remove all barriers to viewing the ad and thus imbedded the experience within news content,” she said.
Olive Media created this ad. Infiniti ad Tour of the XJ ad Like this article? JD Power survey reveals 79% of Car Buyers researching their purchase on the web. Analytics for a Digital World - comScore, Inc. How should the automotive industry use the web? Digital channels are now very significant for the automotive industry, but there is a contrast between some very effective use of online (and especially social media) for branding, and the use of the web for lead generation and sales.
While brands like Porsche have produced some very innovative and effective campaigns, with great use of video and social platforms, many car websites are not joined up enough with the dealer network, where many will end up actually purchasing their cars having researched online. So what are the barriers to achieving this, and what should automotive brands be doing? The internet and car research The internet is now a major part of the automotive purchase process, with the majority of prospective car buyers researching online.
According to a recent survey by Specific Media, 66% of car buyers head online to find out more about the vehicles they are considering, though the vast majority of purchases are still taking place offline. The problems. 2012 Automotive Mobile Site Study. J.D.
Power and Associates Reports:Nearly One-Third of In-Market Automotive Shoppers Use a Mobile Phone to Shop for a Vehicle Acura and Kia Rank Highest in a Tie in Automotive Mobile Site Satisfaction WESTLAKE VILLAGE, Calif.: 23 October 2012 -- Smartphones are quickly becoming a major source of information among in-market automotive shoppers, according to the J.D. Power and Associates 2012 Automotive Mobile Site Study.SM The study examines the features and content of automotive manufacturer mobile websites and their usefulness in engaging shoppers who use a mobile phone during their vehicle-shopping process. In 2012, 31 percent of in-market vehicle shoppers have visited automotive websites via their smartphone, compared with 24 percent in 2011 and 17 percent in 2010.
Ready to Get Mobile? Article "Make it Work!
" Cross-Device Websites a Must for UK Consumers In the UK, people are using multiple devices to complete their purchases. Find out how a mobile-friendly website as part of a multi-screen strategy wins customers. Read more. Case Study Alpharooms mobile conversion rate quadruples Alpharooms doubles overall conversion rate and increases mobile conversion fourfold with responsive web design.
Read more. Case Study Autoglass drives bookings through mobile site With windscreen damage occurring unexpectedly, mobile is well suited to car glass repair. Read more. Case Study Baines & Ernst’s new site increase mobile conversions Baines & Ernst launched a Responsively Designed Site. Read more. Our Mobile Planet. Automotive brands increasingly rely on mobile to drive sales.
By Giselle Tsirulnik January 28, 2011 The Ford Edge mobile experience More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the pack.
For many successful car dealers, mobile devices have made buying and selling cars simpler. A whopping 38 percent of car searches for a vehicle are done from mobile phones. “Why is it imperative for automotive companies to have a souped-up presence on mobile?” “Sometime in the next few years at most, more people will access the Internet via a mobile device versus a desktop/laptop PC,” she said. Multichannel approachAbout 90 percent of car shoppers worldwide end up at a dealership only after researching online. Accordingly, auto manufacturers and dealerships have focused their Web resources to attract customers for the sale. However, increasingly dealership Web sites are doing more to stay in touch with customers after they drive off the lot. We asked Ms. Dealeradvantage.cars.com/download/2012-Nielsen-Mobile-Automotive-Shopper-Study.pdf.