Marketing the Hobbit: New Zealand tourism launches film-linked marketing campaign. Will the ‘Magic of Middle-earth’ pull in the visitors?
The power of films and television in boosting tourism destinations is now widely reported. The link is most easily quantifiable where a specific attraction is the setting or inspiration for a popular movie or television series: Time magazine reports, for example, how visitor numbers to Highclere Castle in southern England, the setting for television hit Downton Abbey, went from a maximum of 1200 a day to 4000 in an afternoon after the series premiered in 2011. At a country level any effect is much harder to assess, but the Lord of the Rings film series at the least brought great publicity for the landscape of New Zealand, and tourism authorities are now launching a marketing campaign around the upcoming prequel trilogy of the Hobbit.
"Millions of people have seen The Lord of the Rings trilogy and we expect millions more to watch The Hobbit trilogy. Peter Jackson threatens Hobbit shutdown. Film-maker Peter Jackson has warned that production on The Hobbit movies could cease over a pay wrangle with acting unions.
The Lord of the Rings director, who is the films' executive producer, said it faced being shut down or moved from its location in his native New Zealand. In an open letter, Jackson said shifting the entire project to eastern Europe "could so easily happen". Unions have urged actors not to work on the films due to the dispute. 'Movie drought' Thousands Take To The Streets To Keep Middle Earth In New Zealand. Hobbit film supporters rally together at The Village Green on October 25, 2010 in Queenstown, New Zealand.
Oct, 25 2010 — — In a striking contrast to the protests in France, which are continuing unabated today, thousands of people in New Zealand took to the streets carrying signs saying things like "We Want to Work" and "I'll Work For Free. " The reason? Hollywood executives are saying they may move the production of "The Hobbit" from New Zealand. The Actor's union there had threatened to walk off the set of the non-union movie. Though that threat has now been lifted, Warner Bros said the unions' actions had caused "substantial damage".Their actions, a studio statement issued last week continued, had "forced us to consider other filming locations for the first time.
" International Incentives - Film NZ. Broad eligibility and platforms Television, film, other non-feature formats, post, digital and visual effects are all covered including:
New Zealand's Film Industry Worth $2.4 Billion (Report) SYDNEY -- The local screen industry contributed NZ$3 billion ($2.41 billion) in gross revenues to the New Zealand economy in 2011, an increase of 4 percent over 2010, fueled by a boost in feature film production, according to figures released this week by Statistics New Zealand in its annual Screen Industry Survey.
While some might point to the two mega-budget Hobbit movies which started production in March 2011, as a major contributor to those figures, Gisella Carr, the chief executive of locations marketing agency FilmNZ said the topline figure “is a testament to everyone in the screen industry playing their part, whether they are working on international or domestic production, or both. “We could never have imagined the scale of these figures a generation ago.
In general, only the information that you provide, or the choices you make while visiting a web site, can be stored in a cookie. Ciné-tourisme : le nouvel eldorado des destinations touristiques. 1L’impact des médias visuels sur le public ne se dément pas.
Les productions cinématographiques et télévisuelles braquent les projecteurs sur des récits, des artistes, des lieux, des modes de vie, des coutumes et des façons de faire, réelles ou fictives. Nouvelle-Zélande: lieux de tournage du Hobbit et du Seigneur des Anneaux. Cinéma et désert. Les paysages cinématographiques, réels ou imaginaires, peuvent constituer un élément déclencheur de la mobilité touristique, comme tout support visuel.
Landes, collines et montagnes de la série Lord of the Rings (Le Seigneur des anneaux), mais aussi déserts de Lawrence of Arabia ou de Star Wars (La Guerre des étoiles), autant de paysages à la foisréels et imaginaires suscitent l’attrait touristique. Les environs de Ouarzazate (Maroc) et de Tataouine (Tunisie) ont servi etservent encore de toile de fond à des productions diverses et variées. Pourtant, si le cadre paysager reste identique, les conséquences sur l’aménagement touristique et sur la fréquentation ne sont pas les mêmes d’un bout à l’autre du Sahara, de même que les motivations des touristes qui se rendent sur ces deux sites. 11. teorosv30n1 lapompe paironne petit. Le Hobbit : une manne financière et culturelle. LE VOYAGE DU HOBBIT (4/7) - Le film de Peter Jackson stimule l'économie, l'industrie du film et le tourisme en Nouvelle-Zélande.