E-réputation & veille : Créer, gérer et surveiller sa réputation en... Top 5 Tips for Reputation Management with Social Media - Green Hosting that's 100% Green by GreenHostIt. Corporate leaders in nearly every industry, regardless of size or geography, acknowledge that the dark clouds of impending social media crises are gathering.
They also believe they know with some certainty how soon a crisis will occur—within the next year. An overwhelming majority of them—79%—said they believe their company is less than 12 months away from as potential crisis moment. Most of them believe that that crisis will arise from within social media networks. The Reputation Assault Despite the overwhelming notion that at any time, a company's reputation can come under assault through social media, most executives are totally unprepared to manage and emerge successfully from crises fueled by social media.
Top 5 Tips for Reputation Management through Social Media 1. 2. 3. 4. 5. Why bother with Reputation Management? We are now all in the business of crisis management. Social media is positive for businesses, but think twice before launching a social media campaign. MPRAS42011_HitsFan_IABC-SanDiegoMay16. Social Media Policies: Keep ‘Em Short and Sweet.
By Mark Evans - Tuesday, July 12th, 2011 at 7:30 am ShareThis Every company needs a social media policy or guidelines.
Period. End of Story. A social media policy lays out the ground rules so the people involved in operating social programs and employees are clear about what goes and what doesn’t. Without a social media policy, there is potential for digital chaos. That said, social media policies do not have to be lengthy and comprehensive documents that address every potential scenario and situation. This may strike you as irresponsible or flippant but you’re looking to create a document that is user-friendly and accessible; you’re not trying to write a thesis or essay that is so long that no one will ever give it a second thought.
We’re talking about a company with thousands of employees around the world. Another large company with a short social media policy is IBM, which has used a 12-item social computing guidelines document for the past six years. ShareThis. Online Social Media Principles. Countless conversations take place online about every day, and we want our Company’s more than 100,000 associates in more than 200 countries to join those conversations, represent our Company, and share the optimistic and positive spirits of our brands.
These Social Media Principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the Company. It is critical we always remember who we are –the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands – and what our Company’s role is in the social media community – to inspire moments of optimism and happiness and build our brands.
The same considerations that apply to our messaging and communications in traditional media still apply in the online social media space, including on what you might consider “internal” platforms. Have fun, but be smart. When acting as an official Company spokesperson, we expect you to: Darketing n°13: "Community management" de Matthieu Chéreau.