Becoming a social business
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Twitter Most Popular B2B Channel Overall, Facebook Most Popular in Western Europe New York, NY – May 11, 2011 – According to a survey by the Worldcom Public Relations Group , the world’s leading partnership of independently owned PR firms , more than half (54%) of companies surveyed plan to increase spending on social media in 2011. This bodes well for Twitter, the most popular channel, used by 85 percent of global respondents, followed by Facebook (74%), LinkedIn (72%), You Tube (69%) and corporate blogs (60%).
Some 1,300 communicators gathered in San Diego from June 12-15 for IABC ‘s 2011 World Conference. FIR co-host Shel Holtz spoke during the Wednesday morning “all-star” track, addressing the need for every company to be a media company. You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen shot for each video serves as a placeholder as you listen to the audio. Get this podcast:
The business world is a twitter with streaming status updates, viral video sharing, 24/7 blogging and even social media enabled geo-location apps.
Journalists in the U.K. are using social media, but PR pros are failing to reach them in those spaces, according to a recent survey.