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Worldcom Survey: Corporate Social Media Spend to Increase among B2B Companies Worldcom EMEA. Twitter Most Popular B2B Channel Overall, Facebook Most Popular in Western Europe New York, NY – May 11, 2011 – According to a survey by the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms, more than half (54%) of companies surveyed plan to increase spending on social media in 2011.
This bodes well for Twitter, the most popular channel, used by 85 percent of global respondents, followed by Facebook (74%), LinkedIn (72%), You Tube (69%) and corporate blogs (60%). The survey of more than 100 business-to-business (B2B) company leaders confirmed the significant increase in the use of social media. Nearly all companies (83%) are using social media to communicate with target audiences, and 66 percent have been doing so for more than a year. Most executives (89%) believe social media will increase in value for their company over the next year, and 58 percent expect the increase to be significant. Mid-Sized Companies Lag Behind. For Immediate Release: The Hobson and Holtz Report. Some 1,300 communicators gathered in San Diego from June 12-15 for IABC‘s 2011 World Conference.
FIR co-host Shel Holtz spoke during the Wednesday morning “all-star” track, addressing the need for every company to be a media company. You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen shot for each video serves as a placeholder as you listen to the audio. Get this podcast: Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. Sysomos - Building a Business Case for Social Media. Moderniser notre approche de la relation journaliste.
Journalists in the U.K. are using social media, but PR pros are failing to reach them in those spaces, according to a recent survey.
C’est le triste constat que dresse @Kevin_J_Allen en s’appuyant sur une étude menée par Daryl Willcox Publishing . La première partie nous rappellent que les journalistes utilisent de plus en plus les médias sociaux pour récolter et diffuser l’information. Rien de neuf en soi, l’affaire DSK nous a encore montré l’impact de Twitter sur le suivi et le traitement de l’actualité. Martin Stabe, l’auteur de cette étude, va toutefois plus loin et ajoute que les professionnels des relations publiques n’ont pas suivi le mouvement et ont délaissé ces espaces de conversation et d’engagement potentiels.
Après avoir interviewé près de 900 journalistes anglais et avoir étudié les médias utilisés par les professionnels des RP pour interagir avec les journalistes, le résultat est sans appel : l’e-mail et le téléphone sont de loin les principaux vecteurs d’échange.