Mike Glover sur Twitter : "This Month In #ContentMarketing: April 2015 - Search Engine Journal via @sejournal. This Month In #ContentMarketing: April 2015. The big news in April was Google’s mobile algorithm update, but there was plenty going on in the content marketing arena, too.
Keeping track of all the new information in the content marketing world can be a pain, which is why I do the work for you each month with our content marketing roundup. This month’s round up includes tips on tracking the ROI of your content, how to cultivate content (cultivation = great content from your audience), and a look at the career path of a great content marketer. As always, this list is completely objective and listed in no particular order.
How Content Cultivation Can Reinvigorate Your Content Marketing Efforts by Anne Janzer This article on the Marketo blog talks about another form of content development many marketers might overlook. This model isn’t so different from what we do on SEJ (giving writers the opportunity to reach a broader audience by writing thought-provoking articles), but there are applications for other brands as well. Final Thoughts. Influence the Influencers: Co-Created Content Marketing in a Nutshell. Podcast: Play in new window | Download It’s not news that your customers, online audience and social network communities are bombarded by information.
There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch. How do you stand out from the crowd? How do you rise above the noise? One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community. Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to zoom real business results? In this 25 minute podcast you will learn: Supporting Resources: 17 of the Best Content Curation Tools to Use in 2015. Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter.
It means coming up with fresh, interesting content constantly to provide great resources for your clients, but I know that we all can have a rough time at it if we go it alone and don’t do content curation. So how do you exactly go about curating excellent content? Do you just use Google? What if Google does the unthinkable and fails when you are looking for content? Simple; you find content curation tools to help you widen your scope! Why Do You Need to Do Content Curation? Content curation seems like it might be a bit extraneous at first because you know your topics right now, and you know adequate information about them.
Remember, when you are curating content, you are only looking for content to gain inspiration from, not to copy. The Top 17 Awesome Content Curation Tools to Use “Ok, content curation is important, now what?” Trap.It. Photo credit: rzoze19 / iStock. Whistler Social Media Inc. Writing for social media: Visual topic nets thousands of shares.
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