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If you've noticed lately that Google's search results are a bit spammy, you're not alone. In a blog post , Google Principal Engineer Matt Cutts acknowledged that "we have seen a slight uptick of spam in recent months," and that tech watchers are growing critical . Cutts then outlined a few new initiatives to improve the quality of Google's search results. Among them: Google has a new "document-level classifier" that's better at detecting the hallmarks of spam, such as oft-repeated keywords; Google is improving its ability to detect hacked sites, which were a big source of spam last year; and the company is evaluating other changes, including a crackdown on Websites that primarily copy other sites' content. But on the issue of "content farms," Cutts didn't have all the answers. If you're not familiar with the term, you've probably stumbled upon some content from purveyors.
Apple formally declares its enterprise intentions Published: January 5, 2011 Back in 2008, Apple’s vice president of enterprise sales left the company and his position was never refilled. That fact fueled the ongoing argument that Apple is not an enterprise company and has no aspiration… Keynote for Mac: Best practices for creating a Keynote presentation for animated playback on iWork.com Published: January 5, 2011 When you create a Keynote presentation on your Mac that you intend to share on iWork.com or embed on your website, following the recommendations below can help your presentation look its best.
Now, he works for them, building a menswear e-commerce site. Luxury brands have always advertised in the likes of Vogue, Esquire and Architectural Digest and tried to impress their editors enough to get mentioned in the editorial pages, as well. But now companies like Richemont are reaching out directly to consumers — and cutting out the middlemen. Last year, Richemont acquired control of Net-A-Porter , the 10-year-old online luxury fashion retailer founded by the British magazine editor Natalie Massenet. When it first began, people in the industry sniffed at Net-A-Porter, suggesting it was just a tatty e-commerce site masquerading as digital fashion magazine. They’re not sniffing anymore.
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” George Bernard Shaw Collaboration tools let you create, edit, share, discuss, engage, communicate and collaborate with others in a meaningful way that help us learn from each other. Here comes the third part of the series to facilitate web based collaboration. Let’s work 2gether!!
These extensions are Gmail features that may not yet be ready for mass adoption or may entice only the power users. Nevertheless, almost all of the extensions tend to be downright amazing and we at MakeUseOf have covered the best among the lot at regular intervals . Let us have a sneak peek at some of the new Gmail Labs extensions.
Managing projects can be tricky, time-consuming and confusing. It’s easy to lose one’s way when faced by a myriad of tasks, each with its own deadline. Project management requires a manager to be alert at all times. It is, in essence, the art and science of managing everything that is related to a project (be it tasks, team members, deadlines, etc.). When all aspects of a project mesh together without causing any disruptions, we have what we call a successful project. Managing projects is not an easy task.
For this week’s post, I sat down with Burt Herman ( @burtherman ), entrepreneurial journalist who is the CEO of Storify and founder of Hacks/Hackers . NOTE: We did the Q&A-style interview over a collaborative document and one of my favorite tools: typewith.me . You can see the raw interview and play it back here: http://typewith.me/ep/pad/view/ojrqa01-bherman/latest Burt, you have an incredible journalistic background and really, in my opinion, you truly represent the new type of tech/entrepreneur journalist we’ve all heard about.
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. Having the time and skill to create relevant and interesting content is difficult for marketers who are already overloaded with daily tasks.
P. Reyhan, Digital Content at Allstate "I think of Outbrain the same way I think of a bag of my favorite tortilla chips.
Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the twelve ways that content curation is used in marketing.
Over the past two months, I've bookmarked less than a half dozen articles as worth noting for the insights they provide. Looking back over them this past week, I've noticed two dominant themes that are core to the nature of collaboration and the social web. These two themes, curation and consultation, will both be key trends to watch in 2011.
By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing , the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation. What is content curation?
The discussion surrounding the merits of so-called web aggregators went to another level this week as some Internet heavies weighed in on the debate We first discussed the nature of content curation in piece entitled: Creating order out of aggregation . This provides some useful background on this debate. The pressures on the mainstream media are acute. When a site like the Huffington Post , according to Mediaite , passes the likes of the WSJ and Washington Post in the number of readers it is inevitable there will be some sort of backlash. The pressure to perform is not limited to these mainstream media. Paul Tate at Gawker (via The Wire ) reports on the acute pressure journalists at the financial newswires are to generate “breaking news.”
In a labyrinth of content, consumers have always looked to opinion leaders who could edit content for them and direct them towards relevant information. Oprah ‘s book club moved masses of people towards her recommended list of books and authors. The web is facing the very same crisis today.