Branding: How It Works in the Social Media Age [INFOGRAPHIC] Branding and social media — they seem to go together so well, yet they're both widely misunderstood.
While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. 25 Billion Pieces of Content Get Shared on Facebook Monthly [INFOGRAPHIC] In order to create killer marketing campaigns, marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick.
Getting real insight into the inner workings of our prospects' minds can only be made better with one thing that all marketers love...data! TabJuice tapped psychologists to define six universal learning methods that they've identified in shoppers, and link those behaviors to data that explains how shoppers make purchasing decisions in this Social Commerce Psychology Infographic. You might find many of these concepts extend to the way websites and authors gain authority, increase traffic, and generate leads on the web, too!
Do you see parallels and differences between these buyer behavior and successful inbound marketing? The story of the ‘stache.