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Claudia Finn

Fashion Business and Promotion

The return of grey is a cause for celebration. The return of grey is a cause for celebration. The Aging Process. Why Digital Will Be The Saviour Of Publishing  The evolution of mobile tech and faster connections (viable 4G in many areas) alongside greater digital 'savviness' are all creating a new publishing revolution.

Why Digital Will Be The Saviour Of Publishing 

As devices get smarter and mobile connectivity starts to match Wi-Fi speed, digital magazines and newspapers can really take flight. The older models at the very top of high fashion. How Digital Behavior Differs Among Millennials, Gen Xers and Boomers. While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth. eMarketer estimates that overall, 75.7% of the population goes online at least monthly, and penetration is even higher among younger demographic groups.

How Digital Behavior Differs Among Millennials, Gen Xers and Boomers

Among Gen Xers, for example—defined as people born between 1965 and 1980—88.8% were monthly internet users as of December 2012, according to eMarketer estimates. Gen Xers are also highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smartphones. In 2012, 38.4 million Gen Xers, or 62.2% of Gen X mobile users, used the mobile internet at least monthly. Survey3220. Why Older Women Are the New It-Girls of Fashion. This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign.

Why Older Women Are the New It-Girls of Fashion

United Kingdom Age structure - Demographics. Age structure: 0-14 years: 17.3% (male 5,660,891/female 5,380,448) 15-24 years: 12.6% (male 4,116,859/female 3,945,146) 25-54 years: 41% (male 13,299,731/female 12,843,937) 55-64 years: 11.5% (male 3,621,110/female 3,702,717) 65 years and over: 17.5% (male 4,990,024/female 6,182,114) (2014 est.)

United Kingdom Age structure - Demographics

Definition: This entry provides the distribution of the population according to age. Information is included by sex and age group (0-14 years, 15-64 years, 65 years and over). The age structure of a population affects a nation's key socioeconomic issues. Countries with young populations (high percentage under age 15) need to invest more in schools, while countries with older populations (high percentage ages 65 and over) need to invest more in the health sector. The age structure can also be used to help predict potential political issues. Demographics of Social Media Users by Channel. Key findings: Demographics of social media users Facebook is overall the most popular siteGoogle+ is dominated by Baby Boomer menImage sharing sites are mainly preferred by Millennial womenWomen are 5 x more likely to use Pinterest than menTwitter is the only social media channel to be used by men more than women in every generation$50,000 to $74,999 is the most common income bracket among social media usersTwitter users are most likely to be educated to bachelor degree level In a recent RealityMine blog post examining mobile device usage, we discovered that Millennials and women are generally the most active social media users, but we’d like to take a deeper dive into the demographics of social media users, by each key social media channel, to find out more about the customers of America’s top social media sites.

Demographics of Social Media Users by Channel

We’ve gathered data, using the RealityMine passive mobile metering tool, from 2121 American panelist who use at least one social media app on their mobile device. Gender & Age. How millennials and baby boomers shop. How Many Millennials, Gen Xers And Baby Boomers Use Facebook, Twitter And Instagram? [STUDY] Research Shows Millennials Don't Respond To Ads. The nature of media and advertisement is constantly changing. With every new generation, old rules have to be reconsidered or thrown out when ineffective.

The same old advertising techniques will not always work on the new generation. Millennials Infographic. Businessinsider. Marketing & Selling to Millennials – GEN HQ. Numbering almost 80 million, Millennials are the fastest-growing, most diverse generation of consumers in the United States.

Marketing & Selling to Millennials – GEN HQ

This is true globally, too. Popular belief says that Millennials are broke. It’s not true. Millennials are simply entering their wealth accumulation phase later than Baby Boomers—who are often the ones doing the “wealth comparison.” They had never used the internet. Then they logged on. • I pay my teenage grandson to be my IT consultant Twenty-five year-old youtube presenter James Hill has been teamed up with Martin as part of a social experiment which matches generation Y technological whizz kids with elderly technophobes and attempts to introduce them to the wonders of the worldwide web in just six weeks.

They had never used the internet. Then they logged on

Martin Crossman and James Hill (Richard Ansett) The results of the cross-generational pairings form a six part series beginning this month on Sky 1. Social media platforms used by marketers worldwide 2015. YouTube: The coolest social media platform. YouTube is the coolest social media platform.

YouTube: The coolest social media platform

I don’t know why it gets overlooked in the business community. If you ignore YouTube, you are missing out on a great community. YouTube is the only social media platform that organically rewards content creators for posting to the platform. Facebook has been gradually destroying your company’s organic reach on that platform. On Twitter, your post is lost in seconds. Dior criticised for recruiting 14-year-old model as face of the brand - News - Fashion. Sofia Mechetner's appearance on the catwalk in the Christian Dior autumn/winter 2015 haute couture show has been the subject of much debate given the model is only 14.

Dior criticised for recruiting 14-year-old model as face of the brand - News - Fashion

Mechetner grew up in Tel-Aviv before being spotted by an Israeli model agent and referred to small French agency, a stroke of luck meant she ended up bumping into Dior's creative director Raf Simons in one of the label's shop in Paris and was swiftly signed by the brand. Mechetner, who has reportedly signed a lucrative two-year deal with the French fashion house worth £170,000, scored the prestigious slot of opening the brand's couture show earlier this month in Paris. Millennials: the perfect consumers? Millennials are finally being recognised as a consumer demographic.

Millennials: the perfect consumers?

With disposable income and an open mind, they are the ideal consumers When considering a youngster who spends a lot of time online, has only a part time job and still lives at home, one might not automatically consider their spending power and consumer potential. But to dismiss them might be a mistake. Increasingly, companies are starting to realise that in many ways, young people are the ideal consumers. Marketers Are Sizing Up the Millennials. Photo Millennials have been called a lot of names. Narcissistic, lazy, indecisive. Retailers Urged to Ditch Millennials in Favour of Older Shoppers. SAN FRANCISCO, United States — Retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend. Marketing to Today's 65-plus Consumers. Marks and Spencer struggles to bring back golden age. About - That's Not My Age. 12 retail trends and predictions to watch for.

Saga: Grey pound now accounts for almost 50% of consumer spending. The fashion world is waking up to the value of its over-40 models as Twiggy fronts L'Oreal. Now, nearly half a century after she became the teenage face of the 1960s, she has become the face of those who are 60-plus. We must stop ignoring the over-50s. New research claims the high street makes women over 50 feel ignored. The first major research study into fashion for mature British women has foundthat just 20% feel the high street caters for them well – despite 90% of British retailers seeing most growth from the 50-plus sector.

Pensioners to keep benefits! Cameron says ‘we must protect elderly’ The Prime Minister voiced his opposition to introducing means testing for winter fuel payments, free bus passes and free ­television licences. Apathy or antipathy? Why so few young people vote. HOWAGE 1. AGE research hub event. ‘Becoming Old and Becoming Extinct’ : Challenging Ageism in Fashion & Lingerie. We know we live in an ageist society, especially when it comes to the fashion industry. There is evidence upon evidence piled up against the case that women past a certain age are valued in fashion. Boom_WWD_2014_08_2. Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing.

Baby Boomers and Millennials: Two Sides of the Same Consumer Coin. Why Does Fashion Ignore Post 50s?  Marketing to Baby Boomers - UK - February 2015. The rise of older models. Forever Young: Why The Fashion Industry Is So Obsessed With Young Girls  BFC-The-Value-of-The-Fashion-Industry.pdf. Barclaycard Consumer Spending Report - Q1 2015. Confidence in economy continues to grow. British Fashion Council. Facts and Figures in the UK fashion industry - statistics about the fashion business in England - size of economic activities. London Fashion Week: Fashion industry worth £26 billion to UK economy. How will demographic trends in the UK affect the retail se.

How can the Fashion and Media industry make Aging more attractive and offer more fair representations of age in the media?