Omniture Adds Twitter Analytics for Brands. We've established that Twitter is a viable place for brands to put up shop, but now that they're microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI? You could try one of these 10 reputation tracking tools, but Omniture's already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity.
Omniture currently boasts 5,100 clients — think AOL, Microsoft, Oracle, and eBay — capturing more than 1 trillion online transactions per quarter, and is now hoping to support their clients looking for Twitter insights on par with the standard Web analytics they're used to receiving. More Mashable Resources For Brands. Twitter Guide Book – How To, Tips and Instructions by Mashable. 25 Twitter Apps to Manage Multiple Accounts.
It may seem like an impossible task to keep up with all the Twitter apps that have come to market as of late. Even though you have plenty of directories to help with the process, we noticed that it's still difficult to ascertain which apps support multiple accounts. As more and more people are using Twitter for personal and professional reasons, the demand for a Twitter client to match those multifaceted needs is rising. Here are several options to help you tweet now or later from different accounts on your desktop, via the Web, and while on the run.
We've also included a few browser add-ons and business-specific clients to help you find the right application to suit your Twittering needs. Desktop Nambu: A great single or mutli-column app for multiple Twitter, Identi.ca, and Laconi.ca account management. Seesmic Desktop: A viable threat to TweetDeck, Seesmic Desktop has no limitations on the number of accounts you can manage. Web Semi-Professional Browser Add-Ons iPhone. Top 10 Free Tools for Monitoring Your Brand's Reputation. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of our own eyes and the number of locations where our brands may be cited is astronomical!
We must remember that conversations are being held on the web with or without our consent. Here's a basic reputation management system that I've been using, as well as a list of the top 10 free tools you can start using today. How to Begin Depending on how popular and well-known your brand is, there may be few or many people talking about it. The first thing you need to do is acquire a feed reader. I would also register for a Delicious account, which can help you sort and organize blogs that mention your brand. 1. 2. 3. Twitter Lists. Top Ten Enterprise Microblog Sites. Are Twitter and Facebook lacking because they don't offer a complement of collaborative tools including threaded replies, RSS feeds, photo and file sharing? Have other microblogging platforms found a chink in their armor?
Is 'enterprise microblogging' the next step in the evolutionary process of social networking? Yes, it appears that several new collaboration suites have emerged to fill this void...and in advance of Google Wave's scheduled debut in the Fall. Yammer, Socialcast, Rypple, Obayoo, Cubetree, Socialtext, CentralDesktop, Laconi.ca, Joint Contact and HeadMix are my Top Ten picks, as they are all jockeying for position to become the dominant player in the enterprise microblogging space. All offer services that allows companies to collaborate and share information and communications within their organizations. Their individual distinctive differences is what will give them their competitive edge. 1. 2. According to an analysis by A.J. 3. 4. obayoo 5. 6. 7. 8. 9. 10. Twitter Lists. 10 Twitter Best Practices for Brands. Michael Brito is a social media strategist and community builder at Intel. You can catch him writing in his social media blog, or at all hours of the day/night.
These are his thoughts and opinions and do not reflect that of his employer. Having a Twitter profile doesn’t mean you’re a social media master, but it is a great tool for conversations, building community and finding the latest industry news. That's why Hollywood is on Twitter, athletes are on Twitter, your competitors are on Twitter, and hopefully you are on Twitter too.
But for brands, there's an art to using Twitter, and the most successful at it follow an unwritten set of rules. The following are 10 important practices for brands to follow on Twitter; these are lessons that I have learned while working in the enterprise. 1. Know how your customers use Twitter. 2. Not all brands utilize Twitter in the same way. 3. Whichever option you choose, there has to be a level of balance. 4. 5. 6. 7. 8. 9.