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Avis' RFID Tracker Turns Companies into Rental Lots

Avis, the global car rental company is testing an RFID technology that will enable it to keep 5,000 of its cars at the parking lots of client businesses. Clients will be able to use a PIN with their mobile devices and pick up a car kept on their own premises. Avis teamed up with RFID manufacturer I.D. Systems of New Jersey to launch the technology and will roll out the service in the US and Canada next month. To use the service, a rental customer visits Avis' website and reserves a vehicle. The customer gets the PIN, finds the car in the lot, unlocks it and drives away. http://www.readwriteweb.com/archives/avis_rfid_tracker_turns_companies_into_rental_lots.php
MSFT logs location data

http://njgeo.org/2010/09/26/location-based-services-may-be-a-hard-sell/

Location-based services may be a hard sell. | new jersey geographer

Google Latitude, not overwhelmingly adopted I’m working on a few concepts for integrating GPS locations received from mobile browsers into our mapping applications. One idea has been to employ the location of a student’s smartphone by placing them on the campus map and identifying the quickest route to their on-campus destination. While location-based services have been a hot topic for the past two years now, I’m still unsure of how readily the non-technical public will accept the concept. I still have GIS students that find the amount of data accessible to them intimidating and “scary.”
A California student got a visit from the FBI this week after he found a secret GPS tracking device on his car, and a friend posted photos of it online. The post prompted wide speculation about whether the device was real, whether the young Arab-American was being targeted in a terrorism investigation and what the authorities would do. It took just 48 hours to find out: The device was real, the student was being secretly tracked and the FBI wanted its expensive device back, the student told Wired.com in an interview Wednesday. The answer came when half-a-dozen FBI agents and police officers appeared at Yasir Afifi’s apartment complex in Santa Clara, California, on Tuesday demanding he return the device. Afifi, a 20-year-old U.S. http://www.wired.com/threatlevel/2010/10/fbi-tracking-device/

Caught Spying on Student, FBI Demands GPS Tracker Back | Threat Level | Wired.com

California law protects drivers’ locational privacy | Privacy News - PogoWasRight.org

http://www.pogowasright.org/?p=15050 Browse > Home / Laws / California law protects drivers’ locational privacy One of the bills Governor Schwarzenegger has signed into law is SB 1268, another privacy-centric bill by Democratic Sen. Joe Simitian. Under the new law, drivers who use who use FasTrak or other automatic systems to pay tolls for bridges and roads (like the EZPass system on the east coast) will now have their records protected. The state cannot sell or share the data, which would include the location of the car identified by the FasTrak, and the time it was used. Less well-known is the fact that the FasTrak cards are read by traffic monitoring systems throughout the Bay Area and elsewhere in the state to measure traffic congestion.
This was one of many questions asked at an entire day of geolocation-related talks at the USC Davidson Conference Center Tuesday for Social Media Week Los Angeles (SMWLA) . Geolocation—the ability to broadcast your whereabouts to others via cell phone or Internet—is the tech topic of the moment. Why? The location-based market is estimated to be worth up to $4.1 billion by 2015 . Preemptive marketing heaven. Location-based advertising used to be subtle: find where consumers are, then strategically place ads. http://www.neontommy.com/news/2010/09/social-media-week-geolocation-location-location

Social Media Week: Geolocation, Location, Location | Neon Tommy

Geolocation API

In real estate and on the Internet today, the key is location, location, location. Facebook Places, Google Latitude and Foursquare have opened our eyes to the potential benefits and concerns of geolocation services and features. Why are we voluntarily and publicly disclosing so much personal location information today? In this episode, co-hosts Dennis Kennedy and Tom Mighell discuss the growing role of geolocation services, how you might participate in and benefit from them, and how to make good choices about opting in and opting out of this brave new world. After you listen, be sure to check out Tom & Dennis’ co-blog and book by the same name, The Lawyers Guide to Collaboration Tools and Technologies . http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2010/08/geolocation-where-everyone-knows-your-name-and-location/

Geolocation: Where Everyone Knows Your Name AND Location | Legal Talk Network

Geolocation: Technology for Changing the World? | Sustainablog

This post was written by Rob Reed . He is the founder of MomentFeed , a location-based marketing, strategy, and technology firm. http://sustainablog.org/2010/07/geolocation-changing-the-world/
On May 26 th , the U.S. District Court for the Central District of California ruled that, under the Stored Communications Act of 1986, postings to a user’s Facebook “wall” (and, similarly, to the “comments” page on MySpace – although nobody actually uses MySpace anymore) are considered private so long as the user has his privacy settings set such that only “friends” can see his wall postings. Accordingly, such private communications are not subject to discovery in a civil proceeding. The case is Crispin v. Christian Audigier Inc. , 2010 U.S. http://intellectual-property.kmklaw.com/Court-Rules-Facebook-Privacy-Settings?goback=%2Egde_69899_member_28255677

Court Rules on Social Media Sites' Privacy Settings: The Cutting Edge of IP

Géolocalisation, réseaux sociaux et droit » Article » OWNI, Digital Journalism

http://owni.fr/2010/03/23/on-ne-saurait-etre-a-la-fois-au-four-et-au-moulin/ Avocate au Barreau de New York, nouvelle venue sur la soucoupe en provenance de la planète juridique, Marie-Andrée Weiss revient dans ce billet sur les questions soulevées par la géolocalisation sur les réseaux sociaux au regard du droit. Les internautes ont récemment fait les gorges chaudes d’un site américain, Please Rob Me, qui informait ses visiteurs lorsqu’un utilisateur du site Foursquare venait de quitter sa maison, et que celle-ci était désormais vide et prête à être cambriolée. Le véritable but des créateurs de Foursquare, comme indiqué sur le site, n’était pourtant pas d’inciter les internautes à un comportement délictueux, mais bien de les avertir des risques pris en publiant sur Internet leur localisation géographique. Le site est désormais désactivé, et ses créateurs souhaitent qu’une organisation reprenne le flambeau afin d’éduquer les internautes sur le danger de publier trop d’informations personnelles sur Internet. Cambriolage : un risque réel