Time Square. New York, Times Square, 1st of November 2012. Amnesty international - women campaign. » Pedigree Puppy advertising. Shanghai Subway Interactive Ads. The Economist: Lightbulb. WallDecaux: Mercedes Key To Viano Campaign. Fantastic Delites: How far would you go? - Delite-o-matic. Pepsi Access ad. Nice outdoor created by BBDO Canada to promote the Pepsi Access program around Canadian cities.
The program is quite simple: every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca To launch the program BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca.