Contenus payables internautes - Nielsen. Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.
Nic Covey, Director of Cross-Platform Insights, The Nielsen Company The big question in the new Internet decade is whether consumers will pay for content online. It turns out that millions of global consumers are, in fact, willing to pay up... but not for everything. For example, consumers are three times as likely to pay for online music than for a blog.
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