Internet Giants Take France to Court Over Personal Data Policy. More than 20 Internet companies, including Google, Facebook and eBay, will file a complaint with France's State Council against a decree that obliges them to keep their users' personal data for a year.
The French Association of Internet Community Services (ASIC), the body representing these companies, will formally file the appeal. In the past couple of years, French authorities have had a somewhat ambiguous view on user privacy. France was quick to fine Google $142,000 for privacy violations, after it was revealed that Google collected private data from public Wi-Fi networks. On the other hand, the aforementioned decree, published in March, obliges ecommerce, video and email sites to keep their customers' private data for a year, including their full names, phone numbers, postal addresses and passwords. Twitter Considering Facebook-Style Pages for Brands [REPORT] HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS]
If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you.
The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. Why Users Are More Engaged With Social Media on Fridays. Rebecca Black's not the only one who thinks there's something special about Friday.
Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets. Analyzing more than 200 of its clients' Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. HOW TO: Optimize Your Content for Social Discovery. David Sasson is the chief operating officer of Outbrain, a content recommendation platform that is based in New York.
You can follow him on Twitter at @davidsasson. Since the rise of search over the past decade, few obsessions have run deeper in the world of online publishing than search engine optimization (SEO). In an attempt to grow their audience and gain exposure for their content, publishers have increasingly focused on keeping Google’s crawlers well fed with tasty morsels of meta data, keyword repetitions, internal linking and more. But designing websites for crawlers often has a downside; namely, it can lead to a poor experience for flesh-and-blood users. How often have you actually used a keyword tag like the one below to navigate a site and discover new content? Facebook "Likes" More Profitable Than Tweets [STUDY] If event registration site Eventbrite's experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.
The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34. The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks' sales per post was greater at that point than throughout the entire six-month period (the "value" of tweets increased). Twitter to Devs: Don't Make Twitter Clients ... Or Else. Pure play Twitter clients — apps like Echofon, Twidroyd and UberTwitter — got a sharp slap on the wrist today from Twitter platform chief Ryan Sarver.
In an API announcement post, Sarver finally made clear what third-party developers have known for months: The company does not want developers to make Twitter clients any longer. Sure, you can make a Twitter analytics tool like Klout or a Twitter-integrated CRM platform like HootSuite.