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CA Technologies’ Gregor Petri to Present at Cloud Expo 2011 New York. Cloud Expo 2011 New York $800 Savings here! Lock-in has been the proverbial chain of the IT industry and around the world users are uniting to make the cloud "lock-in free. " New association's such as EuroCloud, the Open DataCenter Alliance are being formed, while established industry bodies like SNIA and OASIS are working on new open cloud standards and communities like cloud commons are investing in completely new approaches.

In his session at the 8th International Cloud Expo, Gregor Petri, Advisor Lean IT and Cloud Computing at CA Technologies, will dissect lock-in and more specifically cloud lock-in into its archetypes and look at possible architectural, organizational and commercial remedies. Using examples and analogies from both the IT and other industries, he will explore whether there can be "another way," a way that allows cloud users to have rich off-the-shelf or custom-designed functionality without losing their freedom to switch with reasonable cost and effort. CIO. MIT Sloan Management Review - The New Business of Innovation.

Nick Carr: The many ways cloud computing will disrupt IT | Cloud Computing. Whether you prefer the term "utility computing" or "the cloud," the industry is headed in that direction, however slowly, and the transition will have a multifaceted impact on IT in some ways productive, others unpleasant. And it will strike to the heart of the very technology professionals who provide a significant chunk of what is today's enterprise IT. Nicholas Carr, author of the tech-contentious Harvard Business Review article "IT Doesn't Matter" and, more recently a book "The Big Switch," spoke with InfoWorld Editor at Large Tom Sullivan about how enterprises will transition to a more utility-like model for IT, why a small cadre of companies is gobbling up 20 percent of the world's servers and the unheard of possibilities that creates, how Web 2.0 replicates business fundamentals, as well the human factor in all of this. [ Follow the developments in the world of cloud computing with whurley's blog, Cloud Computing | Find out what cloud computing really means ]

Clouds and Storms: Nicholas Carr on cloud computing. Working for a frozen water company must have seemed like a sensible career move in New England during the 1850s. During the age of steam, America’s ice traders carved 10 million tonnes of the stuff out of local rivers and lakes every year. They kept it cool in specially constructed icehouses, wrapped it in hay and then exported it around the world. In London, during the mid-1800s, no elite dinner party was complete without a sparkling mountain of ice cut from Wenham Lake in Massachusetts. Frozen water from New England also found its way to destinations as diverse as Martinique, India and Singapore. With it came recipes for ice cream and cocktails dreamed up by promoters to generate demand. In the end, it was the electricity generators that killed off this thriving business.

According to Carr, cloud computing threatens the traditional IT department just as surely as electricity generation once threatened the ice traders. IT, Carr proposed, had become a mere cost of doing business.