Brands and organizations that can respond quickly on social media may have more going for them than they realize. A March 2013 Simply Measured study of the Interbrand Top 100 Brands on Twitter shows that if an organization is able to consistently respond to customer questions and issues on Twitter in under an hour, they have a true customer service differentiator on their hands. The new study looks at the Interbrand Top 100 Brands in the world and how they’ve interacted with social customers over the last three months.
Décidemment le shopper à le vent en poupe ...
Marketers will reach a critical juncture in 2012. According to Loyalty 360 – The Loyalty Marketer’s Association , customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges.
Whether you call them customers, clients, patrons or something else altogether, nothing is more important to your business than the folks who buy your products and services.