Make Customer Retention Your New Year Resolution – 5 Ways to Keep the Customers You Already Have. Today’s retail customer is always shopping around, but while price and quality consistently bring customers to the table, it’s increasingly the customer experience that completes the sale and makes all the difference between buy, buy, buy and bye, bye, bye.
While it’s becoming harder for retailers to differentiate based on price and product availability, it’s becoming easier to differentiate based on customer experience. Personalization, seamless service across channels, customer-centric engagement; some retailers have it; some don’t. Shopper CRM : récompenser la transaction plus que l'incitation.
Top 12 customer loyalty trends for 2012. Customer Retention: Keep Customers by Growing Relationships Online. Whether you call them customers, clients, patrons or something else altogether, nothing is more important to your business than the folks who buy your products and services.
But that importance does not evaporate after a customer’s first purchase. In fact, according to the book, Leading on the Edge of Chaosby Emmet C. Murphy and Mark A. Murphy, the value of each customer increases over time because: