Search engine marketing - Investment in marketing data generated online will reach $840 million by 2012. While U.S. spending on marketing data and associated services is expected to hold steady at $7.8 billion through 2012, the slice spent on data derived from online sources, such as behavioral targeting and search engine optimization research, is expected to more than double to the detriment of data derived from offline sources.
According to an analysis by consultancy Winterberry Group, investment in marketing data generated online will reach $840 million in 2012 and command 10.8% of all marketing data spending. In 2009, spending on online sources commanded just 5.3%, or $410 million, of overall marketing data investment. The findings track with marketers’ increasing investment online at the expense of traditional marketing channels like direct mail and print.
Winterberry Group revealed its findings in a white paper jointly sponsored by marketing data provider Acxiom Corp. and data warehouse provider Netezza Corp. Using Behavioural Targeting to Make Money Online from Banner Advertising. (PRWEB) August 7, 2010 Millions of website owners make money online from displaying ads on their websites, but with the ever growing number of websites and consequently higher competition, it is becoming more important to maximise the revenue per visitor.
This is where Simply’s new targeting algorithms can help. Simply.com is a unique advertising and publishing platform which uses proprietary algorithms to deliver ads based on a mixture of behavioural targeting, contextual targeting, and yield targeting, and optimizing the ad campaigns in real time to give a higher weight to targeting method which is working best for any particular ad.
Using Behavioural Targeting to Make Money Online from Banner Advertising. Millions of website owners make money online from displaying ads on their websites, but with the ever growing number of websites and consequently higher competition, it is becoming more important to maximise the revenue per visitor.
This is where Simply’s new targeting algorithms can help. (PRWEB) August 7, 2010 Millions of website owners make money online from displaying ads on their websites, but with the ever growing number of websites and consequently higher competition, it is becoming more important to maximise the revenue per visitor.