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10 changes to Facebook you need to know / We Are Social
The changes that Facebook announced at their fMC event in New York on Wednesday represent a fundamental shift in brands’ relationship with Facebook. The new Timeline functionality for brand pages is only the tip of the iceberg – Facebook have, in effect, given brands a 30 day ultimatum to totally change the way they manage their community on Facebook. Here are the 10 things you need to know about the changes: 1. Direct Messages between pages and anyone Facebook have introduced direct, private messaging between any Facebook user and pages.
Integrating Social Media into Business Process a Challenge - eMarketer
Integrating social media into overall business processes is a challenge for many companies. Marketers, often having led the way in social media usage, must work with other teams and senior executives to bring about change within the company in order to integrate social throughout the organization. InSites Consulting surveyed senior marketing managers in the US and UK and found that only 14% of respondents said their companies had completely integrated social media into their business processes. Meanwhile, 23% were working to integrate social media, 24% were in a pilot phase of social media, 26% were taking their first steps and 12% were doing nothing with social media.
RT @businessinsider: A Syrian Tribal Leader Threatened To Barbecue The U.S. Ambassador And Eat Him &
68% of CMOs Underprepared For Social Media | Mobile Social Marketing | Scoop.it
"Personal Trait Theory. The trait-based theories suggest that a lurking is invariant across environments. This theory leads to the hypothesis that a “lurker” should lurk in all of the communities in which s/he is a member, and a “contributor” should contribute in all of the communities in which s/he is a member. There should be few people who lurk in some communities and contribute in other communities.
Les crédits de l’infographie publiée en anglais reviennent à Flowtown et Socialmediaexaminer . Cependant je trouvais le résultat intéressant. C’est pourquoi j’ai traduit sous Photoshop toute l’étude afin de la partager et de l’analyser avec vous. Je vais vous présenter tout d’abord l’infographie complète.
Le marketing sur les médias sociaux
Veille medias sociaux
Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average. The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. The survey, fielded in partnership with the Service Management Group and sponsored by Boston Consulting Group , also found that a third of millennials like brands more if they use social media.
How Younger Adults React to Brands on Social Networks - eMarketer
Valuations of social media companies are starting to remind us of 1999. But are they overvalued? Now that Microsoft bought Skype for $8.5 billion, LinkedIn’s IPO valued the company at $8.9 billion after its first day of trading , and Facebook’s estimated value is pushing $100 billion , you might be starting to wonder if buying into user numbers rather than revenue is a good idea. Social media site G+ , a community of professionals, entrepreneurs and academics, put together this detailed infographic that lays it all out in front of you.
Is There a Social Media Tech Bubble? [INFOGRAPHIC]
What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com , show some good insights into how much brands are paying, on average, for their social media strategy and activities. The second half of this infographic shows some good stats on the benefits of social media, including a comparison of what an average Facebook fan will spend on certain brands compared to a non-fan.
Infographic: The Real Cost Of Social Media | Digital Buzz Blog
Par petites touches, le projet Facebook prend forme. En septembre 2010, le réseau social avait lancé dans l'Hexagone son service «Lieux» qui permettait à ses huit millions d'utilisateurs mobiles de signaler leur présence dans un endroit - restaurant, salle de cinéma, lieu public. Ce service était le préalable nécessaire au service publicitaire «Deals» ou «Bons plans» que Facebook déploie ce lundi à travers cinq pays européens, dont la France. «C'est une extension naturelle pour que les marques et les distributeurs puissent récompenser les utilisateur, générer du trafic en magasin, fidéliser les visiteurs mais aussi générer du bouche à oreille à travers les notifications sur le mur des utilisateurs», explique Damien Vincent, directeur de Facebook France, au Figaro.
Le Figaro - Médias & Publicité : Facebook lance ses «bons plans» en France
Facebook: 11 millions d'utilisateurs quotidiens en France - LExpansion.com
Facebook annonce avoir dépassé la barre des 20 millions d'utilisateurs "actifs" en France (détenteurs de compte ayant effectué au moins une action sur le site lors des 30 derniers jours). "Plus de 60% de ces utilisateurs français se sont connectés tous les jours, soit 11 millions de personnes sur 24 heures, c'est très important en termes d'audience" a indiqué Damien Vincent, directeur commercial de Facebook France. Facebook totalise plus de 500 millions d'utilisateurs dans le monde.
Global credit and marketing services giant Experian has acquired Facebook Preferred Developer Consultant and Facebook Ads API beta participant Techlightenment . The acquisition will add social media advertising, brand monitoring, polling, and social CRM services to Experian’s portfolio that includes internet competitive intelligence from the previously acquired Hitwise, and email marketing. Experian can now offer an integrated web and social marketing solution to brands. The acquisition signals that major marketing companies may be ready to make investments in the future of social media advertising. The field requires special technologies that can be difficult to develop internally, so marketing companies may look to instead purchase existing tools. Hitwise indicated that Facebook was the most visited website of 2010 , making it obvious that Experian will have to offer Facebook advertising services if it wants to stay competitive.
Experian Invests in Facebook Advertising by Acquiring Ads API Tool Provider Techlightenment
There is no shortage of Groupon clones . With literally hundreds of daily deal sites popping up all over the world, it’s a pretty saturated market. Or maybe it’s the next big thing. Either way, AOL (our new corporate owner ) is about to find out.
Wow! AOL Thinks It Can Succeed As The 500th Groupon Clone
Remember three years ago , when Microsoft paid a quarter-billion dollars for 1.6% of Facebook and the exclusive right to run banner ads across Facebook.com? Tell the truth, how many of you thought that was a killer business decision? I can’t say I did at the time. But as that deal is about to expire in 2011 , Facebook’s status as a revenue juggernaut is rarely questioned any more. In fact, I have been mulling over data from both companies, and I’m ready to declare in public my belief that Facebook will be bigger in five years than Google is right now , barring some drastic action or accident. Futhermore, Facebook will grow without needing to cut into Google’s core business of text ads, which are still 99% of Google’s profits .
How Facebook Can Become Bigger In Five Years Than Google Is Today
Social media now consume 23 percent of our time online, stealing time away from e-mail, reading news, and spending time at portals such as Yahoo.com, according a recent Nielsen study . The study tracked the online activity of 200,000 American users from June 2009 to June 2010. Time invested on social networking sites grew nearly 50 percent -- from 16 percent to 23 percent -- and that social gaming surpassed e-mail to take the number two position. Americans now log an average of six hours per month twiddling thumbs on social networks.
Social Media Changes Old Web Habits - PCWorld
It can be pretty hard to dig out the right facebook demographic data, but Mashable has done just that and interestingly, compared all US Facebook users to all US citizens. It show some great statistics like population growth, race, age, gender, most popular cities and state percentage of facebook users among a number of other great stats!
Infographic: US Facebook Demographic Study | Digital Buzz Blog
Business executives around the world are optimistic about next year, according to the “2010 Marketing Trends Survey” from StrongMail . Nearly nine in 10 plan to increase or maintain their marketing budgets, and one-half expect their customers to be spending more in the coming year. Combining social media and e-mail marketing is a growing trend. More than four in 10 business executives said integrating the two tactics was one of their most important e-mail marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists. Around one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice.