5 conseils pour la stratégie publicitaire mobile des annonceurs par David Bianovici - Chronique e-Business. Les mobiles bientôt traqués par des grandes surfaces pour tout connaitre des clients. Top 20 Android Apps in the US: Women Like Facebook, Men Love Maps and Mail. According to the first mobile media rankings based on audience measurement data from metered Android smartphone usage, aside from the Android Market app itself, Facebook, Google Maps and Gmail were the most used among U.S.
Android users 18 years and older. To determine each apps "active reach," — the percentage of Android owners who used an app within the past 30 days — Nielsen analyzed the data from on-device meters on thousands of Android smartphones. While many of the top 20 apps, including the streaming music service Pandora and two versions of the popular game Angry Birds, showed similar usage by both men and women, there were notable differences in active reach for social apps. Facebook's mobile app saw an active reach of 81 percent for women compared to 69 percent for male Android users. In U.S. Market, New Smartphone Buyers Increasingly Embracing Android. Don Kellogg, Director of Telecom Research & Insights According to an August survey, 43 percent of all smartphone owners have an Android device.
But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device.