[Etude] Etat des lieux du mobile en France. Usages, applications, web mobile, annonces marquantes, guerre des OS, constructeurs, nouvelles technologies… L’agence Dagobert vient de publier un état des lieux du mobile en 2011. Pour cela, le pôle stratégie de l’agence de communication digitale a compilé plus d’une cinquantaine d’études sur le marché afin de proposer une vision truffée de chiffres, pertinente et claire du secteur français en la matière. Parmi les informations clefs de cette étude: Android se classe second des plateformes de Smartphones dans l’Europe des 5. Android se classe second des plateformes de Smartphones dans l’Europe des 5 HTC et Samsung sont en tête du classement des supports Android Londres, Royaume-Uni, 13 Septembre 2011 - Comscore, Inc. (NASDAQ : SCOR), un des leaders mondiaux de la mesure d’audience d’Internet, a publié ce jour les données de son service Comscore MobiLens sur les tendances de croissance de la plateforme Google Android dans les 5 principaux pays Européens (France, Allemagne, Italie, Espagne et Royaume-Uni).
En juillet 2011, dans les pays de l’Europe des 5, près d’un utilisateur de Smartphone sur 4 déclarait utiliser des Smartphones utilisant la plateforme Google Android. Blandine Silverman, Directrice Mobile Comscore France, affirme “l’adoption des Smartphones a connu un essor considérable en comparaison à l’an dernier, principalement en raison de la popularité grandissante de la plateforme Google Android. HTC et Samsung détiennent près de deux tiers du marché Google Android. A propos de ComscoreComscore, Inc. Mobile App Marketplace: $17.5 Billion by 2012. According to a study commissioned by mobile application store operator GetJar, the mobile application market will reach $17.5 billion by 2012. By then, the number of mobile application downloads will have also grown to nearly 50 billion from just over 7 billion in 2009.
Although those numbers may seem high, they line up with other estimates, such as those previously reported by analysts at both Gartner and research2guidance. The GetJar study, run by independent consulting firm by Chetan Sharma Consulting, noted that over the past year, the number of app stores grew from 8 to 38 and that there are even more in the works.
Apple's iTunes store leads the way with a reported 150,000 mobile apps and 3 billion downloads to date. However, as Getjar founder and chief executive officer Ilja Laurs told the BBC, feature phones should not ignored either. Just the Stats: Here are a few other highlights from the report (via Paid Content and TechCrunch): Analysts Agree: Apps are Big Business by 2013. App Stores Are Big Business: $7 Billion in 2010. According to the analysts at research firm Gartner, mobile application stores are expected to generate revenues of nearly $7 billion over the course of this year. That figure is a combination of the $6.2 billion spent purchasing the mobile applications themselves combined with an additional $.6 billion generated through advertising revenues from in-app ads.
Not surprisingly, Apple dominates this market, accounting for 99.4% of the market as of last year, states the report. Over the course of 2009, mobile application download revenue exceeded $4.2 billion, with eight out of every 10 apps downloaded offered free to end users, says Gartner. Going forward, the analysts predict mobile application stores’ revenue will grow to $29.5 billion by the end of 2013. That revenue, again, will be a combination of paid applications and free applications running ads. Earlier this month, Apple announced that sales had topped 3 billion; that means iPhone users downloaded 2.5 billion apps in 2009 alone.