background preloader

Mobile advertising

Facebook Twitter

Chine: la Publicité sur Mobile atteint le demi Milliard de dollars ... | Marketing Mobile. Multichannel retail strategy | Marrying the Mobile and In-Store Experience. Mobile advertising to surge | Washington Business Journal. More and more advertisers will try to reach customers via their smart phones in coming years, with mobile advertising revenue forecast to rise sixfold by 2014. Chantilly-based media consulting firm BIA/Kelsey predicts U.S. mobile advertising revenue will climb from $491 million in 2009, to $2.9 billion by 2014. The increase includes both text ads and display advertising.

The biggest gains may come from localized advertising markets, as smaller companies tap an inexpensive way to reach potential customers. The company forecasts U.S. mobile local ad revenues will reach $2.03 billion by 2014. "We expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small- and medium-sized businesses," said BIA/Kelsey program director Michael Boland. The company's forecast expects to see local mobile advertising to nearly double annually between now and 2014. Statistics: The Growth Of Mobile Into 2011  I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!).

A few of the key take outs from the video is that over 70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic. Apple has sold almost 60 million iPhones world wide, while Google’s Android OS is growing at 886% year on year and now activating over 160,000 devices a day, across 60 devices in over 40 countries.

And at that rate, Android will come from behind to over take Apple as the leading smart phone OS in 2011. Be Sociable, Share! Mobile advertising must be strategic to thrive, not just tactica. Over Christmas, GoMo News is posting articles written for us by leaders and innovators in the mobile space. Start-ups and established businesses from all over the industry have sent us piece looking back at the year that was, and ahead to 2010. Here’s our second, from Eamon Hession CEO of Púca – an Irish-based mobile marketing company. Mobile marketing and advertising are certain to grow in 2010 and this will be driven by two major factors. Firstly, there is the ongoing need for more measurability and accountability in marketing budgets, and the mobile medium can provide this in spades. The second factor is mass adoption by consumers of the iPhone and other smartphones – both of which are flourishing despite economic conditions. As mobile marketing matures we’d also expect brands to take a more strategic, longer term approach to mobile.

Ace reporter, Cian, has moved on from GoMo News. Advertising - North Face Campaign Sends Texts When Shoppers Near. Google: the Future of Mobile Advertising? : Sparxoo. What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver advertising content consumers actually want — making it lucrative for all parties involved. Mobile adds a new layer of relevancy to target users with even greater accuracy: location.

While Google’s mobile ad platform takes a backseat to Apple today, many experts predict the combination of Google’s ad targeting technology and Android growth positions the search giant to jump in the drivers seat and take the lead in what is projected to be a $3.3 billion dollar market by 2013. Sonya Chawla of Rhythm New Media notes “tons of money is being shifted out of TV and is looking for a new home.” How will Google surpass Apple?