Dossier communication & publicité digitale : Internet & mobile. Ce dossier est beau, complet, gratuit… Les professionnels vous livrent leur vision du marché de la communication digitale en une quinzaine d’articles. La publicité sur Internet : chiffres, enjeux, opportunités Internet au cœur des stratégies plurimédias. Corinne in Albon, Directrice Marketing du Pôle Publicité de Kantar MediaDéfis et enjeux de la publicité online.
Marie Delamarche, Directrice Générale du SRIFormatée, la publicité sur Internet ? Les outils de l’e-publicité sur Internet (donc) Optimiser sa campagne Adwords en 10 solutions, Jonathan Vidor, Président de JVWEBBannière de publicité ou bannière de contenu ? La publicité sur téléphone mobile L’Internet mobile bouscule l’e-publicité. E-publicité, e-marketing : droit et éthique Ciblage marketing & droit : souriez, vous êtes ciblés ! Précédent Dossier Marketing Professionnel : Consommation, consommateur et shopper Précédent Dossier sur Marketing Professionnel : Consommation, consommateur et shopper. - More digital and less conventional marketing is in the offing for 2010. Marketers are moving spending away from TV, print and radio advertising to social media, mobile, search and e-mail marketing, a new report from e-mail service provider ExactTarget and Internet marketing and e-commerce consulting firm Econsultancy finds.
Overall digital marketing spending will increase 17% this year, the firms predict. Two out of three of the 1,000 marketers surveyed say they plan to increase their digital marketing budget in 2010, earning digital channels nearly a quarter of marketers’ total spend, the survey finds. “The shift from offline to online is in full swing as marketers look to measure direct increases in top-line sales and site traffic and improve overall marketing return on investment,” says Morgan Stewart, ExactTarget’s director of research and strategy and co-author of the report.
“Interestingly, brand reputation is becoming a more significant driver of the migration to digital marketing, particularly when it comes to social media.” The survey also finds: Great mapping of European Display Business from Improve Digit. Global Ad Spending Growing Faster Than Expected - Advertising Age - MediaWorks. YouTube Officially Launches Ads You Can Skip. Yep, you read that right. Today, YouTube is officially launching TrueView, a new ad format that lets users skip over ads they aren’t interested in — and advertisers are actually okay with it. It’s a new format that YouTube has been testing for a while now, and it’s a bit different than what you’re probably used to. When a TrueView ad unit begins playing, you’ll notice a five second countdown timer — as soon as that’s up, you’ll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad.
No kidding. It’s a bit counterintuitive (advertisers are constantly looking for ways to force you to watch an ad, after all), but YouTube says that the results have been promising so far. TrueView has another component that you may be more familiar with — for some videos it will lets users choose between three different pre-roll ads. Soup To Nuts Guide To Changing Ad Formats. Insights » Are We In The New Golden Age of Advertising? Dear Customers, Friends, and Colleagues, Over the past four years, Buysight has developed an innovative suite of targeted display advertising products, building on our partnerships with online retailers, and rooted in our understanding of shopper purchase intent.
Our retargeting and customer acquisition solutions have helped hundreds of clients increase their sales and realize a stellar return on their advertising dollar. Today we take the next step toward providing those clients with even more value and opportunities. Buysight has joined forces with Advertising.com as part of the AOL family. Together, we represent the strongest targeted display advertising platform on the Internet. Buysight will continue to provide our clients with the personal service and attention that has resulted in so many strong and lasting relationships. We welcome any thoughts or questions and invite you to read the official press release.
The Buysight Team. Changing the Internet Advertising Game - Digital Advertising: Who Gets the Highest Ad Rates Online? - Adv. Poking holes in the notion of attribution. Come walk with me through my day as I ponder replacing my aging printer with a new, more efficient wireless model. I have been thinking about it for a few weeks and finally decided to bite the bullet and buy one at the end of my work day. That morning, as it turns out, I see a commercial on Good Morning America for an HP wireless printer of the sort I had in mind.
Rushing to the subway, I notice (or maybe not) an ad on the side of a passing bus for the same printer. Entering the subway, a street vendor hands me a copy of Metro New York and I catch an ad on the back cover. It’s for that printer. At some point during the day I take a break from my work to search the web for the best brick-and-mortar deal on printers. Now evening comes and I head off to Best Buy and connect with a sales person. Who gets credit for the purchase? Obviously, the sales person at the store. Do I credit those ads with leading me to buying the HP? It’s an impossible proposition. Here’s how we settle it.