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Par Serge-Henri Saint-Michel - Publié le 01.10.2011 | 0 commentaire(s) Partager sur Twitter | Partager sur Facebook | Partager sur VIADEO
Dossier communication & publicité digitale : Internet & mobile - Marketing Professionnel
Marketers are moving spending away from TV, print and radio advertising to social media, mobile, search and e-mail marketing, a new report from e-mail service provider ExactTarget and Internet marketing and e-commerce consulting firm Econsultancy finds. Overall digital marketing spending will increase 17% this year, the firms predict. Two out of three of the 1,000 marketers surveyed say they plan to increase their digital marketing budget in 2010, earning digital channels nearly a quarter of marketers’ total spend, the survey finds.
- More digital and less conventional marketing is in the offing for 2010 - Internet Retailer
Read the whole thing at AdAge →
Global Ad Spending Growing Faster Than Expected - Advertising Age - MediaWorks
YouTube Officially Launches Ads You Can Skip
Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More Yep, you read that right.
Earlier this year MSNBC.com introduced a site design -- a 'single-page' format. The goal, it said, was to be able to sell large, customizable ads, with advertisers offered the choice of as many as 30 different combinations. Banner ads, though, were not among them. It was, in the eyes of the ad industry, the final nail in the coffin for the much-maligned banner ad.
Soup To Nuts Guide To Changing Ad Formats | CMO.com
Insights » Are We In The New Golden Age of Advertising?
The Golden Age of Advertising infographic in this post inspired us to ask some of our industry friends for their thoughts about what has changed in the advertising world over the past 40 years, and what the future holds for the advertising business. Most of our commenters think the lines between content and advertising have irrevocably blurred. Marketers are content creators and publishers are increasingly like agencies. Audiences, too, play an active role now, from debunking false claims to spreading the word about great brands. Doug Weaver goes so far as to say advertising is dead, but we’re in a golden age of marketing . In considering what’s changed between the 1960’s of TV’s Mad Men to today, the trend is from homogeneity to heterogeneity in everything: one big idea to sophisticated multimedia strategies; greater diversity of the agency staff; the plethora of media today’s marketers have to consider.
Media Life Magazine - Poking holes in the notion of attribution
That morning, as it turns out, I see a commercial on “Good Morning America” for an HP wireless printer of the sort I had in mind. Rushing to the subway, I notice (or maybe not) an ad on the side of a passing bus for the same printer. Entering the subway, a street vendor hands me a copy of Metro New York and I catch an ad on the back cover. It’s for that printer.