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Marketing - engagement client

Shopper CRM : récompenser la transaction plus que l'incitation Décidemment le shopper à le vent en poupe ... A lire sur le site MRM lab, entité du Groupe MRM Worldwilde spécialisé dans l'innovation digitale et les nouveaux usages en marketing et communication ( une excellente analyse de l'évolution que doivent prendre les programmes de fidélisation trop souvent utilisés pour "inciter" plus que pour "récompenser". Shopper CRM: la fidélisation par la transaction En clair, les programmes de fidélisation récompensent généralement plus l'incitation que la fidélité. Inciter à acheter plus pour modéliser le business plan et optimiser le per capita. Shopper CRM : récompenser la transaction plus que l'incitation
Le marché français du CRM a positivement traversé la crise. Ainsi, entre 2005 et 2010, le chiffre d’affaires global a connu une progression annuelle moyenne de 8 %. Ce résultat souligne le dynamisme d’un marché en constante mutation, qui enregistre un chiffre d’affaires compris entre 3,5 et 4,5 milliards d’euros en 2010. Pour Precepta, institut d’études stratégiques et concurrentielles du groupe Xerfi, les activités de gestion de la relation client (GRC) ont progressé à un rythme près de quatre fois supérieur à celui de l’économie française (PIB en valeur) entre 2005 et 2010. Par la diversité de ces activités, le terme CRM comprend non pas une, mais plusieurs significations et englobe différentes prestations de gestion de la relation client. On ne parle donc plus du marché mais des marchés du CRM, qui regroupent près de 300 acteurs identifiés en huit activités : Les marchés du CRM en constante évolution - Les marchés du CRM en constante évolution -
Relation client

Social media marketing


Behavourial Advertising

Why Some Publishers Still Don't Sell Data -- and Why More Should - Advertising Age - DigitalNext
targeting advertising

Social CRM tools

Dove Story

"We are at the cusp of huge changes around us in everything we look at," predicted analyst and futurist Mark Anderson, when I attended his annual predictions dinner last week. "There's never been a more exciting year than 2010." Mr. How Real-Time Data Creates a More Comfortable World - Advertisin How Real-Time Data Creates a More Comfortable World - Advertisin
Perso internet

Securing Brand Loyalty Through Relationship Marketing - eMarkete
CRM Magazine Blog From sleek, sophisticated wristbands to dorky eyewear (I’m looking at you, Google Glass), it appears that wearables are hear to stay. Wearable computing devices took center stage at the Consumer Electronics Show in Las Vegas this week, but analysts agree that the trend will be making a major impact not only on consumers, but on businesses as well. According to a Forrester report released earlier this week, though the wearables market is suffering from an undeniable hype bubble, wearables will ”become critical assets for enterprises to differentiate themselves with in the age of the customer,” and will become commonplace within the workplace, according to analyst and report author J.P. CRM Magazine Blog
Viewers Will Pay for Online Video, Report Says NEW YORK Despite all the optimism surrounding the potential for free, advertising-supported online video, some analysts see a far more lucrative market for selling video content online -- one that will materialize this year despite the rocky economic picture. According to a new report issued by Strategy Analytics, consumers may be far more willing to open their wallets to purchase Web video content, much as they do with music, than many once believed. The Boston-based research firm forecasts that worldwide consumer spending on online video content could reach $3.8 billion in 2009 despite the recession. That figure would exceed the $3.5 billion in online video ad revenue expected this year, the report says. Indeed, even as Hulu and other premium ad-supported video sites surge in popularity, Strategy Analytics sees paid video growing faster than free video over the next several years, at a rate of 39 percent annually through 2012 vs. 37 percent for ad-supported video. Viewers Will Pay for Online Video, Report Says