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The report can be downloaded for $195 We just published a new Temkin Group report, 2012 Temkin Loyalty Ratings . The report analyzes feedback from 10,000 U.S. consumers to rate their loyalty to 206 organizations across 18 industries.
Customer Experience Matters
It is a truth universally acknowledged that a publisher in possession of a good site must be in want of a fortune. Given the size of the data opportunity, it's surprising how few publishers are taking advantage of it. Why don't more publishers sell their data? We hear a number of reasons:
Why Some Publishers Still Don't Sell Data -- and Why More Should - Advertising Age - DigitalNext
Brand awareness. Brand loyalty. We all know the feeling. We wouldn't think of drinking anything but Yuban coffee. Only Huggies can touch that little bottom.
Strike up the Brand - destinationCRM.com
The single most important distinction managers must make in the segmentation of the target group for any brand is the distinction between prospects and customers. This is because these two groups play very different roles in the business-building program of the brand. The Steps To Increase Market Share There are two broad strategic activities involved in increasing a brands’ market share: increasing revenues and avoiding losing revenues the brand has already won. A brand will never increase its revenues if it does not keep growing its market share. In addition, a brand will never grow its market share if it keeps losing more customers (and therefore revenue) than it is winning.
