2010 Predictions. Every year the ReadWriteWeb team tries its hand at predicting the future. Looking back at our 2009 predictions, we got some wrong (I predicted that Facebook would sign up to OpenSocial) but others turned out to be on the money. I correctly guessed that the usual suspects would remain unacquired in '09 - Digg, Twitter, Technorati - but that FriendFeed would get bought. OK, so I guessed that Google would be the buyer. But close enough! Without further ado, here are our predictions for 2010. SEE ALSO: ReadWriteWeb's 2009 Year in Review. Richard MacManus, Founder & CEO, @rww 1. 2. 3. 4. 5. Marshall Kirkpatrick, Lead Writer & VP of Content Development, @marshallk 1. 2. 3. 4. 5.
Sarah Perez, Feature Writer, @sarahintampa 1. 2. 3. 4. 5. 6. 7. iPhone app backlash begins. 8. iTunes announces a web service, thanks to the Lala acquisition. 9. 10. Jolie O'Dell, Writer & Community Manager, @jolieodell 1. 2. 3. 5. 6. 7. Dana Oshiro, ReadWriteStart Writer, @SuzyPerplexus 1. 2. 3. 4. 5. 1. 2. 3. 4. 1. 2. 3. Where Digital Marketing Is Heading in 2010 (Part Two) - Advertis. Where Digital Marketing Is Heading in 2010 (Part 1) - Advertisin. Analysis: Media Forecast 2010. Weighs In on 2010 Trends: Social Media & Paid Content - eMarkete. Debra Aho Williamson, Senior Analyst Earned Media Takes Center Stage Marketers will demand better ways to manage and measure the impact of earned media—the additional unpaid exposure a brand gets when consumers share about the brand online. Agencies will need to establish earned-media goals for every paid-media online ad campaign.
Social Plus Search Will Equal Better Results, More Ad Opportunities Search will get more social in several ways: by including real-time content in results (e.g., Twitter posts), adding information from social network friends to results, and using collective information from other Web users to hone search relevance. Social Ad Networks Will Expand Expect more momentum—and regulatory scrutiny—behind advertising that is targeted based on information from social network user profiles. Paul Verna, Senior Analyst Twitter It doesn’t take a crystal ball to guess that 2010 will be the year in which Twitter turns its focus toward building its business. Online News Content. More Media/Ad Trend Predictions for 2010. In a recent article, we looked at some predictions from Nielsen for advertising trends in 2010.
These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads. A representative for Cross MediaWorks sent us some predictions for media, advertising and content trends in 2010 from that firm as well, that are worth sharing. These come from CEO Marc Krigsman (formerly EVP of Primedia Digital Video) and COO Larry Rubin (formerly SVP, Business Development, USA Networks and Vice President, Associate General Counsel – Transactions, Viacom). 1. 2. 3. 4. 5. 6. 7. 8. Related Articles: > Nielsen Shares Predictions for Advertising Trends in 2010 > Email Marketing Budgets Set For Increase In 2010 > Online Video Viewing Continues To Boom More Media/Ad Trend Predictions for 2010. Top Web Trends for 2010 - Part I - Industry Trends - 10 Web Indu.
We resisted the temptation of putting together a “Top of 2009...” article, but the excitement of what 2010 has started to bring made us take a look at the most anticipated events and trends about to descend upon us this year. Important things will happen on the web this year too, and some of them will change it forever. The last decade was very fruitful, bringing us inventions and applications like free email (thank you, Gmail), touch technology (hail the iPhone) and many friends (aka social networks). Websites like Wikipedia, Facebook, YouTube, Google and Yahoo revolutionized the Internet, taking small steps in digitizing and in the education of the entire world. But we will not spend our time praising the past, because this editorial is all about the future.
There are a couple of trends and domains we will touch in this article. 10 Top Web Industry Trends for 2010 Real-Time Searches Take Over Facebook Continues Growth Period Free Online TV & Music Go Extinct Google Will Need a Bigger Safe.