Get flash to fully experience Pearltrees
Every year the ReadWriteWeb team tries its hand at predicting the future. Looking back at our 2009 predictions , we got some wrong (I predicted that Facebook would sign up to OpenSocial) but others turned out to be on the money.
Yesterday we posted the first five digital-marketing predictions from Millward Brown and Dynamic Logic, which looked at mobility, geo-location, viral marketing, gaming and online display.
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it during the second decade of this century. Here are the first five of our top 10 trends for 2010.
Debra Aho Williamson, Senior Analyst Earned Media Takes Center Stage Marketers will demand better ways to manage and measure the impact of earned media—the additional unpaid exposure a brand gets when consumers share about the brand online.
In a recent article , we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads. A representative for Cross MediaWorks sent us some predictions for media, advertising and content trends in 2010 from that firm as well, that are worth sharing.
We resisted the temptation of putting together a “Top of 2009...” article, but the excitement of what 2010 has started to bring made us take a look at the most anticipated events and trends about to descend upon us this year. Important things will happen on the web this year too, and some of them will change it forever.