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Making Data Relevant: The New Metrics for Social Marketing
Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. However, businesses are facing an uncomfortable truth: There are no “best practices” for measuring a successful social media campaign. Crowd behavior is dynamic and context-specific, and it is difficult, if not impossible, to build a “one size fits all” solution.3 New Knowledge Layers About Twitter | Geoff Livingston's Blog
They say that life is like peeling an onion. Every time you think you understand it, a new layer is peeled, revealing more about the onion. Recently two separate documents — the Pew/Internet study on Twitter and an Ad Age article on Twitter trends — shed new light on the social network and its use. While the Pew report was well discussed , there were a couple of critical points which were overlooked. Here are three takeaways from the two studies:
Klout Now Measures Your Facebook Influence
Although Klout describes itself as "the standard for influence," the startup has focused its measurements thus far on assessing people's Twitter influence. But today, Klout has added another measurement to the mix, giving users the ability to gauge their Facebook influence. As Ash Rust, Ranking Director at Klout, noted in the company's blog post announcing today's change, sharing and interaction on Facebook is different than that on Twitter.
Facebook, Twitter and blogs more popular than email, report says - Telegraph
During December 2008, there were 242 million unique visitors to so-called member communities and 236 million to email sites around the world. The figures are mirrored in Britain, with 25.6 million visitors to sites such as Facebook, Twitter, MySpace and Blogger compared with 24.2 million users logging on to Hotmail, Gmail and Yahoo mail. The figures exclude people logging on to their work email, but Nielsen said the statistics were significant because it showed that both children and retired people – without work email – were using social networking sites like never before.
Facebook, with the release of social plugins , has officially announced that they believe they are the Internet’s digital identity system*. How so? Their new social plugins — Like buttons, Personalized widgets, site-wide toolbars — all assume that you are logged into Facebook all the time . No one has ever made an assumption like that before, and it dramatically changes the game.
Caterpillar Cowboy: How Facebook will win the Internet and why that scares the shit out of me
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions.
Good article - it sums up Facebook page marketing by Jul 29