Feature: State Of The Blogosphere 2010. 5 Most Engaged Brands in Social Media. Engaging in social media is about being extremely open, creative and flexible.
To stay competitive online, brands need to be investing in social media as a way to extend themselves to their customers. While advertising and cultivating an image are still important, it's interaction that creates loyal customers. Top 5 Emerging Brand Trends on Facebook. Field of Dreams may have popularized the notion that, "If you build it, they will come," but in today's Facebook generation, brands are beginning to go where the masses are, instead of relying on the masses to come to them.
With 500 million members, Facebook represents real-time access to the online mainstream. For years, brands have been using their Facebook Pages to connect with customers. As Facebook blossoms, so does brand ingenuity, and in recent months we've seen a surge in campaigns that inspire Facebook giving, incorporate Facebook Places and feature Facebook as a prominent part of product reveals and fan exclusives. Application makers are also building tools that small and big brands alike can use to sell their products and offer Facebook-tailored customer support.