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Stefania Pomponi Butler

I blog CityMama. I am co-founder of Clever Girls Collective Inc.

Doing the Blogger Outreach ROI Math. We’ve been doing online influencer outreach for a really long time.

Doing the Blogger Outreach ROI Math

Back in 2002, while working at a now-defunct startup, I started pitching bloggy industry news sites like At the time, I didn’t know that what they ran was called a “blog”, nor that what I was doing was called “blogger outreach”. We still do (or at least oversee) influencer outreach today, usually as part of broader online marketing and movement building campaigns. On Google+, Raul referred me to Kerry’s recent blog post on the old question of paying bloggers for placement.


Educational Tools. Business Tools. On Bullying. What makes a tweet influential? New HP Labs social. Food. Conferences I Go To. Pearltrees videos. Help. Bloggers. Social Media. Everything Causes Cancer.