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Last updated: May 2012 About this Report This is the latest update to our Innovation Report, which features 23 new entries . The report is an ongoing guide to all that is original and pioneering in the world of e-commerce and online marketing. The report is a distillation of ideas and suggestions provided by digital marketing experts as well as innovative developments spotted by the Econsultancy content team.
The things we do for love! Social media experts talk often about how important the relationship with your brand is. Recently there’s been a lot of buzz and loud proclamations about how social marketing is here, and it’s changing everything. How the new marketing is going to be all about engagement, and conversation, and (here’s that word again) relationship.
Brand management is so 1999. Brand management was top down, internally focused, political and money based. It involved an MBA managing the brand, the ads, the shelf space, etc. The MBA argued with product development and manufacturing to get decent stuff, and with the CFO to get more cash to spend on ads.
Photo via powerbooktrance Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!]