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Le streaming musical sur mobile va exploser dans les prochaines années. Le contraire aurait été vraiment étonnant. À l'heure où la musique en streaming s'impose chez les internautes, avec des services comme Deezer, Jiwa ou Spotify, une étude menée par le cabinet de recherche ABI montre que cette tendance va aussi frapper les mobinautes. Selon les projections de l'institut, le streaming musical sur mobile va exploser dans les prochaines années. Pour Aapo Markkanen, analyste chez ABI, le nombre d'abonnés aux services de streaming musical sur mobile devrait approcher les 5,9 millions d'ici la de l'année. Mais dès l'année prochaine, ce cap sera balayé et le secteur aura une croissance très dynamique (+ 95 %) jusqu'en 2016.

Au total, plus de 161 millions de mobinautes auront souscrit une offre d'un service de streaming musical. Comme le montre le graphique fourni par ABI, c'est l'Asie Pacifique qui sera la plus active dans ce domaine. Le développement du streaming a en effet un double avantage. C'est d'ailleurs ce qui avait tué Jiwa, avant de revenir. Apple Keelhauls Music Streaming Services. Lots of hullabaloo about Apple’s iOS subscription product. The basics – everyone pays 30%, you can’t charge more on the iPhone for the product than you do on other platforms, and you can’t link out from the app to the browser to handle subscriptions without Apple being in the middle.

It’s not even clear that apps will be able to just post a message telling people to create an account from their computer and then come back to their iPhone and use the app. That’s all well and good for apps that have zero marginal costs. But for some content providers, specifically the music streaming services like MOG, Rhapsody, Rdio, etc., this is crushing. That’s because they don’t have 30% margins to begin with, the labels and publishers take somewhere around $8 of the $10 subscription fee.

Does Apple’s move violate antitrust laws? How does this all play out? The problem isn’t that Apple is asking for 30%. New Apple App Rules Could Kill Subscription Music. Check and mate. There's no other way to make sense of what just happened. As far as subscription music is concerned, Apple has now cornered the king of every subscription music service. If any of them moves an inch, in any direction, Apple takes/kills their king. Up until now, every subscription service has played a strategy game – against Apple and each other – and in a spilt second, Apple has changed the game and reminded them that it owns the board beneath them.

Once Apple introduced the ability for app developers to charge for in-app content on a subscription basis and claimed rights over a 30% cut, it restructured the subscription music sector. In the future, when fans discover MOG or Rdio in the App Store, downloads it to their iPod Touch, and tries out the service, Apple may request that companies make it so interested fans can sign up for subscriptions in-app. If they decide to become paid users in-app, Apple may require companies to let them handle the billing process. Music Listening – The Least Popular Mobile Activity. ComScore published its 2010 Digital Year in Review report. In their analysis of what Americans are doing with their mobile devices, listening to music didn't fare well, which is a nice way of saying that it ranked dead last. Instant messaging is even more popular than music listening. And even if you make room for the fact that people listen to music while performing these other tasks, the usage statistics reveal that music listening isn't something people value on their mobile devices.

While music listening could also wiggle its way into the more popular category of using apps, it's likely that comScore stipulated that using apps and listening to music were different behaviors. Given that usage like taking photos, news and information, Web browsing, using apps, and e-mail will only grow, the meager 16% of people that use their mobile devices to listen to music isn't promising. Soon enough, music will be the back, background to everything else. It's inevitable. Carriers Could Move the Needle in Mobile Music: Mobile Technology News « Future to Come: Pandora in Hand, Pandora in Car. 50% of radio listening happens in the car. In order for Pandora to be in all the places that their users go, they need to find their way into the car. At CES this week, Pandora announced partnerships with Toyota and BMW that would place them one step closer to musical domination.

Having personalized content in the car is going to be a crucial trend in the coming years and Pandora is making sure that it doesn't miss out. At this point, Pandora has over 75 million-plus users and is embedded in over 200 devices, but getting into your dashboard is critical for their path to revolutionizing the traditional radio industry. A Standard Feature It will be awhile yet before I have a Pandora app in the dashboard of my car. It's just that none of us is driving a BMW – not all of us anyways. Tim Discovers Pandora At Pandora's town hall meeting in Grand Forks, ND, Westergren told a story. He talked about the first time he heard Pandora playing in a car, while driving. The Music Car. Smartphones Make More Money From Streaming Music Than Downloads: Study. Most mobile carriers have a mobile store, filled with much of the same music you can find on iTunes.

But do you ever shop there? According to a new study, mobile operators should quit pushing their own music download stores on users and instead partner with music streaming services to increase revenues and build customer loyalty. Research firm Informa Telecoms & Media said Monday that such partnerships could help boost revenues, spur smartphone sales, and increase data usage. A typical Western European carrier with around 20 million customers, the study reports, could see revenue rise $109 million per year from new users. "Our research shows a large Western European operator could generate millions of revenue per year by partnering with a third-party music service -- significantly more than they would gain from offering their own service," Informa analyst Giles Cottle told Reuters. Handicapping the mobile music services | Digital Noise: Music and Tech.

Rdio CEO Says New Apple Tax Makes It “Untenable” For Them to Exist On iOS Devices. One by one, executives behind leading subscription music companies are speaking out against the new Apple Tax. CEO Steve Jobs has made it clear that when Apple brings new subscribers to apps he expects them to let Apple handle the billing process and for providing that service, he believes his company is entitled to a 30% cut of the profits. This has not yet been rolled out to music apps but the move is likely. If Jobs requests that services like Rhapsody and Rdio pay Apple a cut for providing the platform and store for their services, this makes it, according to Rhapsody CEO John Erwin, "economically untenable" for them to exist on iOS devices.

To paidContent, Rdio CEO Drew Larner echoed Erwin's concern: "I would echo what the heads of some of my competing companies have said. From a financial standpoint, that fee is certainly untenable for us, that's obvious. Last.fm co-founder Richard Jones also told paidContent: "Apple just fucked over online music subs for the iPhone. " Lynn S. said...