The sobering truth behind Scotland’s new drink drive limits for the licensed trade : Holyrood PR. We’ve all seen examples of good PR and bad PR.
But what if a public relations campaign is SO good that it leaves one of Scotland’s main business sectors in turmoil? That’s the predicament faced by the licensed trade, as a direct result of the hugely successful PR and media messaging around new drink-drive limits. It’s a particularly prickly issue, leaving hospitality business owners on the horns of dilemma. Morally none of them has even the remotest complaint with making our roads safer – but in cold, pragmatic terms they are seeing their livelihoods decimated.
For me, the issue came into sharp focus at the recent East Lothian Tourism Conference, where I had been asked to run a PR workshop on How To Get Noticed.