Internet para periodistas. Kit de supervivencia para la era digital - Silvia Cobo, Silvia Cobo Juárez. S PageRank and Beyond: The Science of Search Engine Rankings - Amy N. Langville, Carl D. Meyer. An Introduction to Search Engines and Web Navigation - Mark Levene. Dive Into Web 2.0: Search. 3.3 Search “Google’s mission is to organize the world’s information and make it universally accessible and useful.”
—Google1 In Web 2.0, the saying “content is king” remains a prevailing theme. With seemingly endless content available online, the findability of content becomes key. Search engines are the primary tools people use to find information on the web. Today, you perform searches with keywords, but the future of web search will use natural language (see, for example, Powerset.com). Traffic to the major search engines is growing rapidly—according to a recent comScore (a web analytics company) report, Americans conducted 8 billion search queries in June 2007, up 26% from the previous year.
John Battelle’s book aaa.he Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture provides an extensive history of search engines and presents strong arguments for the importance of search in almost every aspect of our personal and business lives. Yahoo! Ask. Fundamentos de Inteligencia Artificial - Luis Álvarez Munárriz.