Social media is behind the new fast fashion revolution. New York: New York Fashion Week this season has put "click and buy" on the map, revolutionizing the antiquated global fashion calendar with clothes that now can be ordered straight from the catwalk. For more than 100 years, the world of high fashion has been divided up into four seasons -- spring/summer, autumn/winter. Designers debut their collections at fashion week, fashion magazines write them up and go to print a few months before the clothes are available to buy in boutiques -- six months after they first grace the runway. But gone are the days when only magazine editors, socialites and the in-crowd grace a fashion show. The rise of Instagram, Snapchat, live feeds and bloggers now zaps images from the catwalk across the Internet in real time.
That means that high-end clients no longer want to burn thousands of dollars on an outfit that has been plastered all over the Internet for six months. Difficult challenge But Cohen said it would be tough to enact change. Social Media, Fast Fashion, and the Supply Chain. Keeping up with the latest trends is essential to success in the clothing industry.
To beat your competitors, you'll need to learn how to use social media, fast fashion, and the supply chain to your advantage. Research from the Pew Internet Project shows 74 percent of Internet users also use social media sites such as Facebook, Twitter, and Instagram. Perhaps even more importantly, 89 percent of people between 18 and 29 years old use social media. This creates multiple opportunities for companies to reach new customers. Some of the most effective opportunities don't even cost anything. While retailers can advertise their products on social media, it often makes more sense for them to encourage shoppers to post reviews on their own timelines. Personal reviews are effective because people trust their friends more than ads. Historically, the apparel industry has lagged behind in market-research-led innovations.
You may notice that social media has much in common with fast fashion. Why fast fashion is slow death for the planet | Fashion. Every morning when I wake up I am confronted by my fashion history. Mistakes, corrections, good buys, bad buys, comfort buys, drunk buys: they refuse to go away. This is because my wardrobe is opposite my bed, and the door, like a broken zipper, will no longer pull across to hide the tale of excess. In the cold light of day many of the micro trends I've "invested in" – T-shirts with chains, a one-shouldered jumpsuit, and other designer lookalike items – merge to form a type of sartorial wasteland.
My collection is testament to the extraordinary way we now consume clothes. You now demand roughly four times the number of clothes you would have in 1980. Our ways of buying fashion and our relationship with the garments we own started changing in the mid-1980s. Perhaps that mindset explains why a fashion industry commentator watched in horror as she saw one satisfied customer emerge from Primark's flagship Oxford Circus store with six or seven brown paper bags full of clothes. Zara Leads In Fast Fashion. Zara, the major division of the Spanish retailer Inditex continues to change retailing through its rapid, vertically integrated supply chain. Zara has become the leader in rapid development of fast changing fashions. In fiscal 2014, (ended January 31, 2015) the company had sales of $19.7 Billion compared to H&M with $20.2 Billion, Fast Retailing (Uniqlo) $16.6 Billion, Gap $16.4 Billion, Primark $7.5 Billion, Abercrombie & Fitch $3.7 Billion, Mango $2.1 Billion.
In the past year Inditex sales increased 8%, far stronger than its competitors. The secret of fast fashion retailing is the ability to generate quick turnover of merchandise in the stores. New fashion designs are shipped at a rapid rate, there are few basics and reorders are rare. Inditex is headquartered in La Coruna, Spain. Below is a list the various divisions of Inditex. Zara – Fast Fashion for women, men, children. 1,923 stores in 88 countries. 2014 sales $12.6 Billion with 53 stores in the United States. MF 20110517 2. Op-Ed | Fast Fashion Winners and Losers | Opinion, Op Ed | BoF. NEW YORK, United States -- Much ink has already been spilled over the environmental unsustainability of cheap-chic, throwaway fast fashion. But is the fast fashion model also economically unsustainable? With t-shirts as low as $5 and jeans as low as $10, many companies selling fast fashion have very low margins and are particularly vulnerable to increases in materials, transportation and labour costs.
Will these vulnerabilities sink the model? The short answer: for some, yes, but not for all. Leading fast fashion firms such as Inditex (parent company of Zara) and Uniqlo, owned by Fast Retailing, split their sales between core, price-driven items that are made in China and other long lead-time countries and quick selling fashion items that have a heavy design investment and are produced close to its key retail markets. But as wages in China continue to rise, this sourcing matrix is becoming less competitive. This means management has to be agile. Fashion: Impact of The Recession - UK - 2010 : Consumer market research report. The clothing sector has survived the recession, with the market growing 1.4% in 2009 to £41.3 billion and by an estimated 1.5% in 2010 to £41.9 billion. While growth was limited due to weakened consumer spending, sales remained in positive territory. Mintel looks at what consumers’ attitudes to spending on clothes have been during this period and what the future holds.
The clothing sector has survived the recession, with the market growing 1.4% in 2009 to £41.3 billion. Sales remained in positive territory, although growth was limited due to weakened consumer spending.Value retailers outperformed the market, with sales from these outlets growing by almost 6% in 2009 to reach £8.1 billion. Social Media and the Rise of Fast-Fashion - News - News Events - HVO Search.
Visual content is one of the most engaging forms of content and, since fashion companies often have an abundance of such content, social media and fashion are, in many ways, a match made in heaven. However, the fashion industry was a latecomer to the social media scene, and arguably only started to make the most of the medium around 2009-10. Five years on, and we’re starting to see the effect social media has had on the fashion industry in general.
And it’s fast-fashion that looks like the biggest winner. It’s no secret that millennials like to share almost every aspect of their lives on social media. And this means that many belonging to that demographic are shopping more, since they don’t want to be seen in the same outfit too often. In fact the demand for camera-ready outfits has been cited as the main driving force for the five percent global increase in apparel accessories in 2014. But not all social media sites were created equal. But what is the cost of fast-fashion? Fast fashion, "value" fashion | Ethical Fashion Forum. Fast fashion, "value" fashion ‘We now buy 40% of all our clothes at value retailers, with just 17% of our clothing budget.’ TNS Worldpanel (2006) Fashion Focus issue 29 A Cambridge University study reports that in 2006, people were buying a third more clothes than they were in 2002, and women have four times as many clothes in their wardrobe than they did in 1980.
Women are also getting rid of similar amounts each year. Brands began competing against each other for market share by introducing more lines per year at lower costs, culminating in a situation where ‘fashion houses now offer up to 18 collections a year’ and the low cost, so called ‘value end’ is ‘booming; doubling in size in just 5 years Retailers must respond to quickly changing fashion trends, which now change in weeks instead of months – thanks in part to instant coverage of fashion weeks and street style online. This naturally has led to pressure on the supply chain. A bit more context…. This had several benefits. The Evolution of Fast Fashion: Just as Fast but Not Quite as Cheap. And Lock just may be on to something. Vogue’s editor in chief, Anna Wintour, has not shied from the high-low mix.
Her first-ever Vogue cover, from the November 1998 issue, featured model Michaela Bercu in a Carlyne Cerf de Dudzeele-styled look of a haute couture Christian Lacroix jacket and stonewashed Guess jeans. “It was about mixing high and low,” Wintour wrote in 2012, reflecting on the issue on Vogue’s 120th anniversary. “I had just looked at that picture and sensed the winds of change. And you can’t ask for more from a cover image than that.” Such change was the start of a bold movement away from head-to-toe branding or runway looks, in real life, at least; Vogue editorials do still feature full designer looks, after all. It is in accordance with this mindset that fast fashion retailers have been able to raise prices on an array of items. Zara launches first sustainable collection, stirs debate on 'fast fashion' Zara, one of the world’s largest fashion meccas, is attempting to be more sustainable and environmentally friendly.
This week the company launched a new fashion line made entirely from environmentally-friendly materials and fabrics. With a string of bad reputations and accusations for ripping off designs and bad work environments, perhaps this is the brand’s way to redemption. But is just one sustainable line enough? (via Refinery29) An attempt to slow down the ‘fast fashion’ train? Zara is known for manufacturing mass clothing which is cheap and easy to produce. According to Zara, “the collection embraces a woman who looks into a more sustainable future.” Zara is proud of their use of Tencel as it is sourced from sustainably managed forests.
The collection is of course very true to the Zara aesthetic. Some good moves here have been made by the fashion conglomerate. With the capacity and money to do so, Zara could perhaps start with transforming their supply chain. Maybe not. H&M: can fast fashion and sustainability ever really mix? | Guardian Sustainable Business. Happy shoppers: men and women heading to the high street and returning laden with bags of newly bought goodies. That is the image that both economic policy makers and retailers would love to see. A return to the good times. Fast fashion Few sectors are more emblematic of today's consumer-driven growth model than the fashion industry. But before you scowl at the next bag-laden shopper, just check where they're heading. Cecilia Brannsten, project manager in H&M's sustainability team, is responsible for the initiative. If you know M&S's shwopping deal, then you'll know the drill.
The Swedish retailer will take any clothes from any brand in any condition, Brannsten insists: "So we will accept everything from old washed-out T-shirts, to underwear to the one sock that you can never find the other pair to. " Recycle, resell or reuse What happens then? Brannsten describes the programme as "entirely new" for the company. H&M isn't Oxfam, however. The economics of more It all sounds hunky dory.