22 Free Content Marketing Tools To Drive Your Content Marketing Plans. Are you looking for free content marketing tools to drive your content marketing plans?
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in.
And no matter what size budget you may have. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. I list out tools to help you determine which keywords you should be using. Aligning Content Work with Agile Processes. As a content strategist, I work on teams with agile developers, user experience designers, user acceptance testers, product managers, and data scientists.
A mere decade ago, I would have been called a journalist or an editor. I would have worked with copyeditors, proofreaders, graphic designers, and printers—but times, job titles, and platforms have changed. Content strategists have had to adjust to the rise of development-centric projects focused on products. Big changes challenge traditional content culture and processes. Article Continues Below Agile has the potential to set content strategists free from dated ways of working. I’ve identified four areas—iteration, product, people, and communication—where developers and designers can find common ground with their content colleagues and help them adapt to the agile world, while themselves gaining a greater understanding of content culture.
Iteration#section1 How can developers encourage this? Product#section2 They come for content. Sweat the Small Stuff : The importance of page-level content and your style guide: The importance of page-level content and your style guide. As senior UX writer for a leading Internet juggernaut, I largely produce in-application copy.
Among various types of writing and deliverables, I create very short text items, such as field labels, section titles, and button names. While these items may not be lengthy, they’re extremely important and should not be created hastily. By incorporating these smaller items into your company style guide, you’ll promote consistency for readers and speed the creation process. It’s common for some developers, designers, UI architects, and management to not quite understand what goes into the creation of Web content. (That’s fine—we writers don’t fully get their roles, either.) If your department or company does not have a style guide, make one tweet this For example, I’m frequently contacted to label some new button or other element on the spot.
Granted, it’s understandable why one might assume that any decent UX writer could merely look at an element and just know what its label should be. Managing Your Content Management System. The first rule of content management systems is that you’re using the wrong one.
Using Wordpress? You’re a fifth-grader running a coloring-contest blog. Drupal? You should be using WordPress. An enterprise solution? Article Continues Below This is how it often feels, at least, if you hang around the rough parts of web-dev Twitter or loiter in blog comments. As a guiding text for implementing content management systems, I’m going to ruin your day by presenting a quote from Fyodor Dostoyevsky’s The Brothers Karamozov: Man is tormented by no greater anxiety than to find someone quickly to whom he can hand over that great gift of freedom with which the ill-fated creature is born.
For our purposes, Dostoyevsky meant that the nicest thing you can tell your CMS users is that they don’t have the freedom to mess things up. That’s the broad view of things, but it’s trickier once you get into the details—the fields and WYSIWYGs and permissions. Can this element have its own field? Choosing a CMS Your Organization Will Love. The internet doesn’t exactly lack for advice on how to pick a CMS platform.
Go for the one with the most impressive feature set, advises one expert. Consider the costs of ownership, charges back another. Make sure it produces SEO-optimized pages, warns every SEO consultant everywhere. Unfortunately, picking the right CMS by consulting generic criteria is as effective as studying census data to improve your writing skills. Article Continues Below Experts often readily admit the importance of considering organizational needs in the CMS selection process, but they’re rarely willing to talk about those needs specifically.
The curse of enterprise software#section1 A 2012 executive survey revealed that CMS projects are seven times more likely to fail because of internal politics and lack of cultural fit than from a lack of features. Tools maketh the developer#section2 All developers know that no two CMSes are created equal. Simple CMS for HTML websites.